Boredom as a value added [Happy holiday!]

Boredom is usually associated with negative concepts, but in reality it’s very important in order to relax, to make order among thoughts, to gain awareness and awaken creativity. Sioo:x, for example, have used boredom as a value added of their product. Do you want to know how? Continue reading.

Sioo:x is a company that produces Wood Protection, a sort of 100% environmentally friendly paint that “gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years”. Considering that a 12-year lasting product is usually hard to believe and too good to be true, they have had the idea to create “The World’s most boring billboard” in Malmö, Sweden, where the weather conditions are as unfriendly as they can be for a wood panel. Watch the video to know the entire story.

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Great concept, boring realisation [as planned]: the video is interesting, the brand communication is effective, the billboard is really boring, maybe a bit too boring, don’t you think?

Anyway, be sure you always have some boring moments, they can be very refreshing and inspiring, adding value even to your holiday, believe me! 😉
My blog goes on holiday in a bit, it’ll be ready to be read again the 2nd of September. Have a great time in the meantime!