https://www.alessandracolucci.com/wp-content/uploads/2019/05/Tesco-direct-marketing.jpg 211 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2019-09-30 07:14:332019-05-20 17:24:47Recycling a discount [Tesco]
Ocean pollution is a fact, a very scary problem that all of us must contribute towards solving. First of all we can do our best to reduce our plastic waste and focus on recycle and reuse. In Malaysia Tesco have launched a fantastic initiative to convince their customers to reuse their plastic bags to carry the shopping and to reward them each time. Discover how by reading on.
https://www.alessandracolucci.com/wp-content/uploads/2019/05/Paperwallet-product.jpg 210 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2019-09-16 07:14:482019-05-20 16:53:28Art in your pocket
Missing holidays and all the art you could experience during your trips? Thanks to Paperwallet now you can bring a piece of art every day in your pocket and – most importantly – make good use of it. Here is the advertising campaign for the business and product idea behind the brand Paperwallet.
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Is everyone back from holiday? My blog is! As a good purpose for this restart of the year, I’ll follow the advice of Tim Hortons advertising campaign and take a coffee more often with one of my neighbours. The coffee brand have organised a social experiment in Canada using the “coffee’s power” and its brand experience convincing neighbours to “properly” meet and chat for the first time. The result is fantastic.