The best real estate portals of Europe

A few weeks ago I moved into a new flat and I recently concluded a strategic plan for a company in the real estate sector, so perhaps this is the reason why this market has a great fascination for me these days. And one can’t speak of it without naming online portals. But, what are the best real estate portals in Europe?

The real estate portal has become – both for the buyer and the seller – the first and main contact tool in the process of buying and selling a home. In particular, from the point of view of the seller, if this is an agency or a builder oriented to direct sales, it has become important to guarantee its presence on the real estate portals in order to give greater visibility to its offer. For agencies and builders, anyway, advertising their sales announcements through specialised portals needs to be considered, however, as a mere support for a broader presentation on owned online spaces, as well as for the creation of adequate offline tools to support the entire promotion and sales process.

In Europe, the most successful real estate portals are four, all with numerous value-added services included among their functionalities and the first two are British:

Rightmove – first real estate portal in the UK, ranked second in the world ranking
Zoopla – second real estate portal in the UK, third in the world, direct competitor of Rightmove
ImmobilienScout24 – ranked first in Germany among the real estate portals, in 6th place in the world
SeLoger – first in France, seventh in the world ranking of real estate portals