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You are here: Home1 / Blog2 / awareness campaign3 / Save the children Christmas jumper day [Friday 13th December]
Christmas Jumper Day

Save the children Christmas jumper day [Friday 13th December]

in awareness campaign, brand, brand experience, branded content, creativity, events, strategies

I didn’t know, but apparently in the UK as in the US one of the Christmas fashion must haves is an ugly quirky possibly knitted jumper to wear at special occasions before the winter holiday such as University and Business Christmas parties or more specific “ugly Christmas sweater parties”. Since 2012, Save the children have contributed to the spread of this silliness organising their “Christmas Jumper Day”.

Christmas Jumper Day is an annual charity event that this year is going to happen on Friday 13th December, with 100% of the proceeds going to the charity Save the Children. The ONG aim is to convince as many people as possible to wear a Christmas jumper to work, school, the pub or even at home and spend some time together in a joyful and crazy environment.

Each participant at the event is asked to donate £2, sign up on the website and get the free special fundraising pack of this year, “crammed with everything you need to help make your Christmas Jumper Day fa(bauble)ous”: follow this link to know more and participate.
Here’s the 2018 funny advertising video.

[via]

I’m not sure that on Friday I would have the courage to wear an improbable jumper with a Christmas theme on it, but I find this idea so cheerful that I’ll be seriously [how ironic] tempted. And you?

Tags: fundraising
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https://www.alessandracolucci.com/wp-content/uploads/2019/11/Christmas-Jumper-Day.jpg 210 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2019-12-09 07:14:232021-03-03 12:11:28Save the children Christmas jumper day [Friday 13th December]
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