https://www.alessandracolucci.com/wp-content/uploads/2020/03/Statista-food-waste.jpg 660 880 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2020-03-30 07:14:582021-03-03 12:12:44Food waste: perception is far from reality
During the last decade, waste has become a worldwide issue connected with environmental protection and climate change. One side of the problem stands on the facts that people are often not aware of the results of their actions as they really occur. Unfortunately, food waste isn’t an exception: here are some data.
According to a Movinga’s analysis, food waste is usually underestimated and the perception of how much of the food bought by private households get thrown away is far from reality:
- Switzerland is the country where facts and realisation are the most distant: people are wasting 18% of the food they purchase, but they think they are throwing away just 5%, a gap of 13%.
- In US there is the highest food waste rate: almost a quarter of purchased food is for the bin, but Northern Americans think they consume 85% of their grocery shopping.
- UK is in the third place in the ranking that measures the discrepancy between actual and estimated food waste: Britons expect to misspend 5% of their food shopping, when in reality this percentage is three times higher.
If you have – or are thinking of creating – a business which aims to have a green approach, increase recycling or narrow down waste and you are interested in analysing the subject further, I would love to hear from you.
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