https://www.alessandracolucci.com/wp-content/uploads/2020/04/Barilla-advertising-campaign.png 660 880 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2020-04-27 07:14:342021-03-03 12:13:32What’s a hybrid vegetable product?
In a society always more focused on making healthy choices with regards to food and drink, I often discover new terms and new ways to define a certain category of products or some new variants. More and more often, for example, I've heard experts talking about “hybrid vegetable products”, but what exactly are they?
https://www.alessandracolucci.com/wp-content/uploads/2020/04/Dove-social-campaign.png 660 880 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2020-04-13 07:14:332021-03-03 12:13:26Marketing trend: authentic is better than perfect or famous
In the UK as in many other countries, transparency and authenticity have become two very important values, as much in society as in business. Marketing, advertising and communication have been, and will be, profoundly touched by this trend. Here are some reflections and data.