IF design awards - VIP Wine packaging

Packaging trends 2/2

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The effects on the environment and the request for personalisation and engaging experiences are key factors in packaging evolution. With this in mind, brands and businesses need to innovate their marketing strategy in terms of packaging design and production. Here are some further reflections on packaging trends.
Fairy - packaging

Packaging trends 1/2

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With the increase of consumers' concern about environment and climate change, plastic in particular has started to be perceived as a problem, one that people feel it's possible to mitigate if not solve. Lots of attention has been focused on the approach to packaging: it must change and it is. Here are some of my reflections on packaging trends.