Statista - ecommerce

Ecommerce: successful products

Was 2020 actually the year of ecommerce? How is the online retail market going and what are the sectors that are increasing their online sales faster? Here’s some context and some reflections starting from the data shared by Statista in several of its in-depth analysis.

Today we have to consider ecommerce as an indispensable part of the global retail landscape.

Online shoppers have a variety of online platforms to browse, compare, and purchase the products or services they need: from websites focused on B2B clients, to a number of digital platforms designed to target individual consumers. In any case the use of mobile devices for online purchasing is trending in any kind of ecommerce: in 2019, 60% of all the retail website worldwide visitors were surfing using a smartphone.

Simply said, the retail market has been deeply transformed by the Internet and the digitalisation of modern life, consequently the number of worldwide digital shoppers keeps increasing: globally online buyers numbered 1.92 billion in 2019 and they spent more than 3.5 trillion USD, mainly using online marketplaces [first of all Amazon in term of traffic, surpassed by the Chinese Taobao and Tmall – both operated by Alibaba Group – in terms of GMV-gross merchandise value].

This trend has been accelerated even more by the COVID-19 pandemic. In 2020, in fact, millions of people were forced to stay home in different periods of the year in order to contain the spread of the virus transforming the digital channels in the most popular alternative to in-person shopping and crowded stores visits. One of the consequences of this situation has been the incredible rise of every-day items online purchases, groceries first of all.

Statista projections included in the following infographic show some of the fastest growing sectors in terms of online sales and the percentage they are expected to increase their global ecommerce sales in the next 3 years. Interesting, don’t you think?

Statista - ecommerce

If you are looking for ways to include ecommerce sales in your brand positioning and you want to find the best solutions considering your goals and supporting your strategy with an accurate target definition and an in-depth market analysis, I’d love to hear from you.

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