Statista - UK app

The apps one can’t live without in UK and USA

It could be our favourite social media, the messaging platform that lets us connect with friends and family members, or even one of the tools we use to stay up to date with our work, but almost every smartphone user has at least one app perceived as indispensable. Here are some data regarding the most important apps for Britons and Americans.

Statista published two fantastic infographics representing the results of a survey realised by Audience Project. Both infographics represent the Top10 ranking obtained asking the respondents “What are the three apps you cannot live without?”.

The Brits’ podium is all for Zuckerberg, being Whatsapp, Facebook and Instagram respectively in first, second and third place, followed by Messenger, the Facebook extension app for chats and calls.

Statista - UK app
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Zuckerberg is well positioned also in the heart of Americans, but in this case, after Facebook in first position and Instagram in second place, it’s necessary to wait up to the 7th place to find Whatsapp and Messenger all together with the Amazon app. In US, Gmail reaches the podium with a bronze medal.

Statista - USA app
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