Investing in your branding strategy is important
An inconsistent brand management activity does not appeal to potential customers and confuses those already acquired. Share your business idea with me, we will transform it into a successful brand.
I live between Oxford [UK] and Rome and since 2005 I have been working, both in Italy and abroad, with companies from different industries to build with them competitive brands, with high target visibility and a positive reputation.
To achieve these goals, I support my clients by taking care of all the necessary analysis steps: business idea evaluation, previous management and communication strategies overview, targets and competitors’ analysis, scenario and market analysis.
This is followed by the strategic planning phase. After defining [or redefining] added values, competitive advantage and brand values, I rework all the information acquired in the analysis phase to fully develop the brand’s potential by structuring its business plan or branding and marketing plan. My contribution may concern the creation of a complete strategic plan as well as specific solutions with respect to the brand positioning in a specific media context [i.e. brochures, websites, creative ideas for campaigns and/or events, digital planning and social networking strategies, training].
Having completed the planning part, I have the skills to work on the operational implementation of the proposed activities and artworks by supporting them from both a creative direction and management point of view.
With a master’s degree in Communication Sciences, I am certified in Social Media Management [HootSuite Certification] and in Project Management [ISIPM-Base], as well as the author of several essays and articles for online and printed journals. Since 2004 I have been designing and delivering courses in branding, marketing and communication for a variety of master’s programs and higher education courses in various Italian universities [La Sapienza, Tor Vergata, IED – Istituto Europeo di Design] and UK universities [Oxford Brookes University].
I connect ideas and share reflections on my blog and on various social networks.