My approach is rooted in design thinking and iterative problem-solving. I guide clients through in-depth market analysis phases:

• evaluating business ideas
• assessing previous marketing strategies
• understanding target audiences and competitors
• and mapping emerging market trends

Building on these insights, I design business plans or branding and marketing plans that enhance competitive advantage and create meaningful service and brand experiences. My work spans business model, service design, strategic planning, as well as creative direction for brand communication across different media.

Beyond planning, I support the operational implementation of strategies, collaborating with cross-functional teams that include designers, marketers, developers, and industry specialists.
Over the years, I have worked with organisations of different scales, from start-ups and SMEs to established companies, I have experience in both B2B and B2C markets achieving familiarity with a wide range of business environment: Management Consultancy, IT and ICT services, System Engineering, Tech/SaaS, Transportation, Food & Beverage, Fast-Moving Consumer Goods [FMCG]/ Consumer-Packaged Goods [CPG], HO.RE.CA., Retail, Fashion & Accessories, Tourism & Hospitality, Real Estate & Construction, Art & Entertainment, Education, Health & Wellbeing, Fitness, to cite a few.

Alongside my consulting work, I have been activein higher education since 2004, designing, managing and delivering BA and MA programmes in Italian and UK universities [La Sapienza, Tor Vergata, IED – Istituto Europeo di Design, Oxford Brookes University] as well as in training companies.

With a Master’s degree in Communication Sciences and various professional certifications in business strategy, user research, and UX, I continue to explore evolving methodologies and emerging market trends to provide data-driven and tailored strategic guidance.