How to recycle or upcycle cardboard boxes? Miami Ad School have had a fantastic idea to solve this issue. In order to give a new life to IKEA packages and give kids invaluable experiences, they have transformed the cardboard boxes that come with furniture into play kits.
Alessandra Colucci è consulente [e docente] in Brand Care specializzata in brand management, strategic planning, digital media e produzione audiovisiva per aziende e professionisti: mira a costruire loro una marca carismatica, fortemente visibile al proprio target e dalla positiva reputation.
Autrice di diversi saggi e articoli per riviste online e cartacee, è docente dal 2004 in vari master e corsi di alta formazione in materia di comunicazione, marketing, branding, produzione audiovisiva e product placement cinematografico per differenti università del territorio romano.
Dal 2009 è coordinatrice e docente del Master IED in Brand Management [http://bit.ly/iedmasterbm], per lo stesso istituto è anche coordinatrice dell’indirizzo “Marketing Account e Brand Management” nella scuola triennale di Roma, oltre che docente nel Master in Marketing Territoriale, che si svolge nella sede di Firenze.
Ideatrice e organizzatrice del Personal Branding Day, appassionata di blogging e social networking, semina idee e condivide riflessioni sul suo personal blog [http://bit.ly/aleblog] e su vari social media, anche se il suo preferito resta Twitter [@alebrandcare].
Entries by ale
In Spring and Autumn I usually feel that the house is in need of reorganisation. It should be because I have to swap clothes and shoes in order to get ready for the winter season, so everything seems to be in the wrong place. And there is always something missing: a box, a bulb, a certain tool… But now, fortunately, we have Amazon which, via one of their latest advertising campaigns, promises to provide “Everything you need from A to Z”!
Transavia have had a very powerful idea, play with the importance of having great pictures of every holiday. Focusing on that they have created a contest and an advertising campaign with the aim to promote their flights, but also to underline that there is the possibility of having more traveling experiences to photograph, even going back to the same places, according to the brand’s low prices.
Holidays are over, for almost everyone. In a few weeks’ time, the entire autumn routine will be in place again. I’m going to borrow one of the IKEA advertising campaigns as a memo in order not to forget to make room for passions and friends even in the busiest period of the year. This is the right thing to do, I promise! 🙂
My blog goes on vacation until September. I hope you’ll miss it! 😉 In the meantime, I wish you a marvellous summer and I leave you with a very unexpected tip for your holidays: as I discovered from the Thomas Henry’s advertising campaign, you can use tonic to avoid mosquitos bites. Have a look at their commercial if you don’t believe me 😉
The aim of strategic marketing is being able to answer the new needs of an individual with new ideas and then new products. Nivea have discovered a new necessity behind the trend of sportsmen – and not just them – shaving almost all their bodies and the brand have answered this with a new product – launching it thanks to an appealing advertising campaign.
Having a walk of at least 30 minutes per day is very important to stay fit and healthy: it alone can reduce the risk of heart attack by 20%. In order to stress and imprint this fundamental concept in people’s minds, FFC – French Federation of Cardiology have created and launched a social campaign targeted especially for women.
Because of the recent recession, the increasing number of single households and the rise of house prices, in Korea more often young people are living in small studios of a maximum of 28 sqm. Those people need to optimise the use of space but also to avoid not being able to show their style, so Himade have had the idea to launch a line of appliances dedicated to them.
In Quebec the 1st of July is going to be celebrated “Moving Day”, the day dedicated to move into a new house or renovate the existing one. In fact a sort of national break to perform DIY. Last year, in order to participate in this peculiar event, McDonald’s ideated a dedicated advertising campaign with visuals recalling the occasion.