Already on the radar in 2019, the concept of wellbeing is a trend – quite obviously – also this year and it will probably stay at the front of people’s minds for years to come. Consumers have become more conscious about their health and wellness and they are seeking brands that recognise their bodies uniqueness and their specific lifestyles while proposing healthy alternatives to include in their consumption. Here are some reflections and data.
Alessandra Colucci è consulente [e docente] in Brand Care specializzata in brand management, strategic planning, digital media e produzione audiovisiva per aziende e professionisti: mira a costruire loro una marca carismatica, fortemente visibile al proprio target e dalla positiva reputation.
Autrice di diversi saggi e articoli per riviste online e cartacee, è docente dal 2004 in vari master e corsi di alta formazione in materia di comunicazione, marketing, branding, produzione audiovisiva e product placement cinematografico per differenti università del territorio romano.
Dal 2009 è coordinatrice e docente del Master IED in Brand Management [http://bit.ly/iedmasterbm], per lo stesso istituto è anche coordinatrice dell’indirizzo “Marketing Account e Brand Management” nella scuola triennale di Roma, oltre che docente nel Master in Marketing Territoriale, che si svolge nella sede di Firenze.
Ideatrice e organizzatrice del Personal Branding Day, appassionata di blogging e social networking, semina idee e condivide riflessioni sul suo personal blog [http://bit.ly/aleblog] e su vari social media, anche se il suo preferito resta Twitter [@alebrandcare].
According to Nielsen and other accredited research institutes, one of the strongest marketing trends of 2020 is the one leading brands to a more age-inclusive approach in their strategy and communication, getting rid of all the previous aged-based stereotypes in order to be ready to interpret new spreading lifestyles. Here are some reflections and data.
The effects on the environment and the request for personalisation and engaging experiences are key factors in packaging evolution. With this in mind, brands and businesses need to innovate their marketing strategy in terms of packaging design and production. Here are some further reflections on packaging trends.
With the increase of consumers’ concern about environment and climate change, plastic in particular has started to be perceived as a problem, one that people feel it’s possible to mitigate if not solve. Lots of attention has been focused on the approach to packaging: it must change and it is. Here are some of my reflections on packaging trends.
In a society always more focused on making healthy choices with regards to food and drink, I often discover new terms and new ways to define a certain category of products or some new variants. More and more often, for example, I’ve heard experts talking about “hybrid vegetable products”, but what exactly are they?
In the UK as in many other countries, transparency and authenticity have become two very important values, as much in society as in business. Marketing, advertising and communication have been, and will be, profoundly touched by this trend. Here are some reflections and data.
During the last decade, waste has become a worldwide issue connected with environmental protection and climate change. One side of the problem stands on the facts that people are often not aware of the results of their actions as they really occur. Unfortunately, food waste isn’t an exception: here are some data.
According to Statista, the “Made in” label was created by UK at the end of 19th century in order to mark products and protect the national market from counterfeiting. Over time the label has extended its meaning and has become a very important tool used almost everywhere with the aim of helping consumers to identify the characteristics of items they desire and purchase. Here are some interesting details.
This Sunday is going to be Women’s Day. So this seems to me a good occasion to share the 2019 Gender Equality Index. Advances in this field cannot be considered completely satisfactory, however we have made some progress in Europe. Let us work even harder to achieve new goals in the next future.