More or less one in 10 people in the world is left-handed. Pursuing a more inclusive perspective with respect to the definition of targets for the positioning of brands, products and services, it would therefore be worth considering this market segment in one’s brand strategy.
It could be our favourite social media, the messaging platform that lets us connect with friends and family members, or even one of the tools we use to stay up to date with our work, but almost every smartphone user has at least one app perceived as indispensable. Here are some data regarding the most important apps for Britons and Americans.
Was 2020 actually the year of ecommerce? How is the online retail market going and what are the sectors that are increasing their online sales faster? Here’s some context and some reflections starting from the data shared by Statista in several of its in-depth analysis.
Cyber security is not an “only for experts” topic, but concerns us more and more closely since we all use services that require us to choose a password… and often the passwords we use – also because of the need to remember them – are not very secure or we just use the same one for a multitude of logins. A SplashData search every year proposes the list of the worst most commonly used passwords with the aim of highlighting this widespread problem.
This Friday, 2021 will [finally] begin and during the night between the 31st December and 1st January many countries – the ones following the Gregorian calendar, which is based on one revolution of the Earth around the sun – will celebrate the New Year… but not everywhere will be the same: every year we have at least 6 other New Years, according to different cultures and calendars.
What will the future of ecommerce look like? What was the impact of Covid-19 on online purchasing? Is the ecommerce market going to maintain the trend it followed during the pandemic? In order to start answering questions like these, Datareportal has collected and interpreted a series of data sourced by Globalwebindex for the first quarter of 2020. Here are some of the interesting findings.
Persevering in considering the fight against Climate Change a priority remains very important, despite the ongoing pandemic and the measures taken to combat it [lockdown in the first place] have led to a general improvement in environmental conditions and a decrease in pollution in many countries.
The new technological protagonist of the next few years will certainly be 5G and lots of us are waiting for it. According to Mintel and other accredited research institutes and their projections, 5G will be able to connect 125 billion devices by 2030, and it is expected that this will contribute to the spread of practices that will incorporate elements of virtual and augmented reality in various sectors. Technology is going to shape a different idea of society.
Personally, I can be defined as a flexitarian, but I have to say I’m consuming more and more vegan and vegetarian meal while I’m cutting down on meat consumption. Apparently, according to a multitude of research and studies, I’m not alone. This fact has attracted my curiosity, so I started collecting data and insights regarding the meat market and its surroundings. Here are some of my findings.