Entries by ale

Enjoy the winter sales

hanks to winter sales, it’s shopping time! As a reminder – not that it’s truly necessary! 😉 – I’d like to share the social media campaign of Băneasa Shopping City, a Romanian mall. The brand has had the idea to organise a fashion experiment using Instagram in order to better understand how people choose their daily style. Interested? Keep going!

Traveling upgrade your life

Probably because I’m looking forward to my next opportunity for international travel, I’ve been attracted by one not-so-recent Emirates’ advertising campaign. Focusing on their reputation that – according to Tripadvisor – paints the airline as having “the best economy class in the world”, Emirates have created a commercial aimed to underline the quality of their offer, even the basic one.

Big MAC can

This year the Big Mac has turned 50. With the aim to celebrate this important anniversary, McDonald’s managed to convince another icon of the food and beverage sector – Coca Cola – to pay their respects and join the historical celebration organising an unprecedented co-branding action: a limited edition Coca Cola can.