Gardening has its space in the official dictionaries, […] and, as in every other language area, there are some words or expressions that aren’t part of the official dictionary, but just slang terms used in daily life. Lawn Doctor has launched a serial audiovisual branded content to spread those important pieces of gardening knowledge: “The Suburban Dictionary”.
Alessandra Colucci è consulente [e docente] in Brand Care specializzata in brand management, strategic planning, digital media e produzione audiovisiva per aziende e professionisti: mira a costruire loro una marca carismatica, fortemente visibile al proprio target e dalla positiva reputation.
Autrice di diversi saggi e articoli per riviste online e cartacee, è docente dal 2004 in vari master e corsi di alta formazione in materia di comunicazione, marketing, branding, produzione audiovisiva e product placement cinematografico per differenti università del territorio romano.
Dal 2009 è coordinatrice e docente del Master IED in Brand Management [http://bit.ly/iedmasterbm], per lo stesso istituto è anche coordinatrice dell’indirizzo “Marketing Account e Brand Management” nella scuola triennale di Roma, oltre che docente nel Master in Marketing Territoriale, che si svolge nella sede di Firenze.
Ideatrice e organizzatrice del Personal Branding Day, appassionata di blogging e social networking, semina idee e condivide riflessioni sul suo personal blog [http://bit.ly/aleblog] e su vari social media, anche se il suo preferito resta Twitter [@alebrandcare].
Entries by ale
Apparently, a new trend is born: having the right technology on your side, today you can have your billboard showing the right offer according to the weather. Ebay and Scotch & Soda have tried out this new advertising opportunity with one of their campaigns, respectively in UK and Netherlands where the weather is always an issue.
“Brunch your way” is an imperative – as well as the headline of the advertising campaign – at Smith restaurant. The Toronto eatery has become famous for its ever changing newspaper menu, a signature for Smith, a reassurance for the potential clients that they will have their breakfast just as they like.
Today it seems always more difficult to keep in touch with people who don’t use online tools. Project GramGram is an initiative to help everyone to keep in touch with people that aren’t on social networks, focused especially on elderly people and – in particular – grandmas. Are you curious?
Hälssen & Lyon describe themselves as a brand that “since 1879 […] has been crafting the finest teas for clients all over the world”. Keen believers in innovation, one of their latest missions was to attract a new group of potential clients: the fashion addicts. To achieve this goal, Hälssen & Lyon have created a charming direct marketing campaign and a new collection of teabags.
“The Give-a-Care Collection” is a line of products created by Rethink Breast Cancer, an association that aims to support women when they are diagnosed with breast cancer. All the gift ideas have been created to help the people around those women to show their support in a more sensitive and understanding way.
Yes, you did read the title of this post correctly. It’s about a surprisingly creative idea that Visit Faroe Islands have had in order to promote tourism in those islands, a stunning landscape but very far from the usually beaten path, so far that not even Google Street View had discovered it already.
Going around carrying a giant package of toilet paper can – for some – be embarrassing, especially in Japan. The MatsumotoKiyoshi company rushed to the rescue of those who did not feel at ease carrying toilet paper, inventing and launching on the market the first cool toilet paper packaging.
This is an amazing story of how one can transform a terrible event into an opportunity. After the fire destroyed the iconic library of Glasgow School of Art everyone was shocked, but no one lost hope to rebuild it. They have found a perfect way to raise funds while showing the amazing importance and power of creativity.