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How technology will shape the future of society

The new technological protagonist of the next few years will certainly be 5G and lots of us are waiting for it. According to Mintel and other accredited research institutes and their projections, 5G will be able to connect 125 billion devices by 2030, and it is expected that this will contribute to the spread of practices that will incorporate elements of virtual and augmented reality in various sectors. Technology is going to shape a different idea of society.

Meat, lifestyle and climate change

Personally, I can be defined as a flexitarian, but I have to say I’m consuming more and more vegan and vegetarian meal while I’m cutting down on meat consumption. Apparently, according to a multitude of research and studies, I’m not alone. This fact has attracted my curiosity, so I started collecting data and insights regarding the meat market and its surroundings. Here are some of my findings.

Inclusive brands: Ikea and the ThisAbles project

This post highlights one of the reasons why Ikea is one of my favourite brands: it is inclusive, its aim to “create a better everyday life for as many people as possible” is true. In fact I just discovered [with a bit of a delay, I have to admit] Ikea’s project named ThisAbles, a project that the furniture brand has developed in collaboration with Milbat and Access Israel in order to allow people with special needs to completely enjoy its products. Read more to know how.

Marketing trend: wellbeing

Already on the radar in 2019, the concept of wellbeing is a trend – quite obviously – also this year and it will probably stay at the front of people’s minds for years to come. Consumers have become more conscious about their health and wellness and they are seeking brands that recognise their bodies uniqueness and their specific lifestyles while proposing healthy alternatives to include in their consumption. Here are some reflections and data.

Marketing trend: the age-agnostic society

According to Nielsen and other accredited research institutes, one of the strongest marketing trends of 2020 is the one leading brands to a more age-inclusive approach in their strategy and communication, getting rid of all the previous aged-based stereotypes in order to be ready to interpret new spreading lifestyles. Here are some reflections and data.

Packaging trends 1/2

With the increase of consumers’ concern about environment and climate change, plastic in particular has started to be perceived as a problem, one that people feel it’s possible to mitigate if not solve. Lots of attention has been focused on the approach to packaging: it must change and it is. Here are some of my reflections on packaging trends.