Entries by ale

September 30th – Brand Festival [event in Jesi including my speech]

From September 29th to October 5th, Jesi [Ancona, Italy] and its beautiful historic centre will host the Brand Festival, , a week-long event entirely dedicated to the brand and its identity. I’ll be there too: my speech is scheduled for Friday 30th September between 9.30am and 1.00pm, , during which I will illustrate the concept that has always underpinned my professional approach: Brand Care.

Travel responsibly

For me, now that COVID-19 allows it, it’s time to have a break and switch off from the daily routine for a bit. For all who are about to fly somewhere, make sure you would be considered as a pleasant travel companion […]. Have a look to the stats, then have a great holiday! 🙂

Milk and sustainability

Milk is a widely consumed food. According to Clai, in 2020 in the EU-28 [the data still includes the UK] the annual consumption of animal-derived milk was almost 65kg per-capita, plus in recent years the so-called “plant alternatives” have also grown exponentially. But which “milk” is the most sustainable? Here are some data.

How to recognise phishing emails

Knowing how to recognise a legitimate email from a phishing email seems to have become a fundamental skill in terms of cybersecurity. No longer just focused on promising mind-boggling inheritance or lavish rewards for “innocent” requests, phishing emails are becoming more sophisticated and more accurate in reproducing the writing style and tone of voices of well-known brands impersonated by the sender. But how to spot them? Here are some data and some useful tips.

We’ll travel again, just not yet

Few production sectors have been spared from the crisis resulting from the spread of the COVID-19 pandemic, but certainly no sector has been affected as much or as hard as tourism, in particular airlines. Even the beginning of 2021 was no time for optimism, thanks to the heavy travel restrictions still in force to try to curb the spread of new coronavirus variants. When will the sector recover? Here are some data and expert opinions.

Women and the right to vote

Today is International Women’s Day. I’ve developed the habit to write a post every year around this date stressing the absolute need to create a culture of respect and equality, a culture that values diversity. Today I’d like to highlight this concept again, this time remembering one of the bigger fundamental achievements women reached: the right to vote.

Unusual targets: the left-handers

More or less one in 10 people in the world is left-handed. Pursuing a more inclusive perspective with respect to the definition of targets for the positioning of brands, products and services, it would therefore be worth considering this market segment in one’s brand strategy.