ale | Alessandra Colucci

About ale

Alessandra Colucci è consulente [e docente] in Brand Care specializzata in brand management, strategic planning, digital media e produzione audiovisiva per aziende e professionisti: mira a costruire loro una marca carismatica, fortemente visibile al proprio target e dalla positiva reputation.
Autrice di diversi saggi e articoli per riviste online e cartacee, è docente dal 2004 in vari master e corsi di alta formazione in materia di comunicazione, marketing, branding, produzione audiovisiva e product placement cinematografico per differenti università del territorio romano.
Dal 2009 è coordinatrice e docente del Master IED in Brand Management [http://bit.ly/iedmasterbm], per lo stesso istituto è anche coordinatrice dell’indirizzo “Marketing Account e Brand Management” nella scuola triennale di Roma, oltre che docente nel Master in Marketing Territoriale, che si svolge nella sede di Firenze.
Ideatrice e organizzatrice del Personal Branding Day, appassionata di blogging e social networking, semina idee e condivide riflessioni sul suo personal blog [http://bit.ly/aleblog] e su vari social media, anche se il suo preferito resta Twitter [@alebrandcare].

Entries by

How technology will shape the future of society

16 November 2020 /0 Comments/in brand, design, marketing, strategies, Target, web 2.0, wellness, work /by ale

The new technological protagonist of the next few years will certainly be 5G and lots of us are waiting for it. According to Mintel and other accredited research institutes and their projections, 5G will be able to connect 125 billion devices by 2030, and it is expected that this will contribute to the spread of practices that will incorporate elements of virtual and augmented reality in various sectors. Technology is going to shape a different idea of society.

Meat, lifestyle and climate change

2 November 2020 /0 Comments/in marketing, product, strategies, Target, wellness /by ale

Personally, I can be defined as a flexitarian, but I have to say I’m consuming more and more vegan and vegetarian meal while I’m cutting down on meat consumption. Apparently, according to a multitude of research and studies, I’m not alone. This fact has attracted my curiosity, so I started collecting data and insights regarding the meat market and its surroundings. Here are some of my findings.

Inclusive brands: Ikea and the ThisAbles project

19 October 2020 /0 Comments/in brand, brand experience, creativity, design, lateral thinking, marketing, product, strategies, Target, wellness /by ale

This post highlights one of the reasons why Ikea is one of my favourite brands: it is inclusive, its aim to “create a better everyday life for as many people as possible” is true. In fact I just discovered [with a bit of a delay, I have to admit] Ikea’s project named ThisAbles, a project that the furniture brand has developed in collaboration with Milbat and Access Israel in order to allow people with special needs to completely enjoy its products. Read more to know how.

Food & Beverage industry trends 2/2

5 October 2020 /0 Comments/in brand, green, marketing, product, strategies, wellness, work /by ale

The study of trends reports created by accredited research institutes for the 2020 leads me to put together a list of consumers’ desired features in different industries. Here are my other reflections for the food & drink sector connected to the products variety.

Food & Beverage industry trends 1/2

21 September 2020 /0 Comments/in brand, green, marketing, product, strategies, wellness, work /by ale

Having had a look around trends reports created by accredited research institutes for the 2020, I have put together a list of consumers’ desired features in different industries. Here are my findings for the food and beverage sector to implement in their new production’s ideas.

Marketing trend: wellbeing

22 June 2020 /0 Comments/in brand, marketing, strategies, Target, wellness, work /by ale

Already on the radar in 2019, the concept of wellbeing is a trend – quite obviously – also this year and it will probably stay at the front of people’s minds for years to come. Consumers have become more conscious about their health and wellness and they are seeking brands that recognise their bodies uniqueness and their specific lifestyles while proposing healthy alternatives to include in their consumption. Here are some reflections and data.

Marketing trend: the age-agnostic society

8 June 2020 /0 Comments/in brand, marketing, strategies, Target, work /by ale

According to Nielsen and other accredited research institutes, one of the strongest marketing trends of 2020 is the one leading brands to a more age-inclusive approach in their strategy and communication, getting rid of all the previous aged-based stereotypes in order to be ready to interpret new spreading lifestyles. Here are some reflections and data.

Packaging trends 2/2

25 May 2020 /0 Comments/in brand, brand experience, design, green, marketing, strategies, work /by ale

The effects on the environment and the request for personalisation and engaging experiences are key factors in packaging evolution. With this in mind, brands and businesses need to innovate their marketing strategy in terms of packaging design and production. Here are some further reflections on packaging trends.

Packaging trends 1/2

11 May 2020 /0 Comments/in brand, design, green, marketing, packaging, strategies, work /by ale

With the increase of consumers’ concern about environment and climate change, plastic in particular has started to be perceived as a problem, one that people feel it’s possible to mitigate if not solve. Lots of attention has been focused on the approach to packaging: it must change and it is. Here are some of my reflections on packaging trends.