Entries by ale

Have a good pic or another holiday

Transavia have had a very powerful idea, play with the importance of having great pictures of every holiday. Focusing on that they have created a contest and an advertising campaign with the aim to promote their flights, but also to underline that there is the possibility of having more traveling experiences to photograph, even going back to the same places, according to the brand’s low prices.

Make room for passions and friends [IKEA]

Holidays are over, for almost everyone. In a few weeks’ time, the entire autumn routine will be in place again. I’m going to borrow one of the IKEA advertising campaigns as a memo in order not to forget to make room for passions and friends even in the busiest period of the year. This is the right thing to do, I promise! 🙂

Have a lovely holiday… and a tonic! ;)

My blog goes on vacation until September. I hope you’ll miss it! 😉 In the meantime, I wish you a marvellous summer and I leave you with a very unexpected tip for your holidays: as I discovered from the Thomas Henry’s advertising campaign, you can use tonic to avoid mosquitos bites. Have a look at their commercial if you don’t believe me 😉

Nivea: new need, new product

The aim of strategic marketing is being able to answer the new needs of an individual with new ideas and then new products. Nivea have discovered a new necessity behind the trend of sportsmen – and not just them – shaving almost all their bodies and the brand have answered this with a new product – launching it thanks to an appealing advertising campaign.

Bad days, healthy walks

Having a walk of at least 30 minutes per day is very important to stay fit and healthy: it alone can reduce the risk of heart attack by 20%. In order to stress and imprint this fundamental concept in people’s minds, FFC – French Federation of Cardiology have created and launched a social campaign targeted especially for women.

Appliances and cardboard furniture

Because of the recent recession, the increasing number of single households and the rise of house prices, in Korea more often young people are living in small studios of a maximum of 28 sqm. Those people need to optimise the use of space but also to avoid not being able to show their style, so Himade have had the idea to launch a line of appliances dedicated to them.