It’s Christmas in two days. Ready for the relatives’ assault? The competition about decorations? The mess related to huge meals and gift opening? While you are preparing yourself for the worst, enjoy Hallmark’s advertising campaign that promotes its “Keepsake” painting with some ironic portraits of funny family situations.
Alessandra Colucci è consulente [e docente] in Brand Care specializzata in brand management, strategic planning, digital media e produzione audiovisiva per aziende e professionisti: mira a costruire loro una marca carismatica, fortemente visibile al proprio target e dalla positiva reputation.
Autrice di diversi saggi e articoli per riviste online e cartacee, è docente dal 2004 in vari master e corsi di alta formazione in materia di comunicazione, marketing, branding, produzione audiovisiva e product placement cinematografico per differenti università del territorio romano.
Dal 2009 è coordinatrice e docente del Master IED in Brand Management [http://bit.ly/iedmasterbm], per lo stesso istituto è anche coordinatrice dell’indirizzo “Marketing Account e Brand Management” nella scuola triennale di Roma, oltre che docente nel Master in Marketing Territoriale, che si svolge nella sede di Firenze.
Ideatrice e organizzatrice del Personal Branding Day, appassionata di blogging e social networking, semina idee e condivide riflessioni sul suo personal blog [http://bit.ly/aleblog] e su vari social media, anche se il suo preferito resta Twitter [@alebrandcare].
Entries by ale
Christmas is coming and with it the stressful shopping marathon to find the right gift for everyone […]. I really envy the USA citizen that can count on Office Depot help, at least for picking up some gift for their colleagues at the office…
Elan Languages has lauched its translation web tool by producing an amazing video, a perfect example of how a comparative advertising campaign should be. Quite obviously, Elan compared their tool with Google Translate that provides the same service and is the most used online translator on the Net. Elan’s creative concept is really convincing: watch the video and you will see! 😉
In Thailand, Tesco – with the help of Doraemon’s smiling face – has organised a campaign that looks like a mixure between an ambient marketing and a direct marketing approach. The initiative has the intention of underlining and rewarding the effort of every single person who is contributing to the improvement of Thai society.
Safe and cool don’t have to be contrasting adjectives, they can be compatible. It’s what Heinekein has demostrated with one of their initiatives, a mix between a direct marketing campaign and an ambient marketing campaign. SafeStamp, the Heinekein idea, has the aim to sensitise people about the “drink and drive” issue and to contribute to a solution with the use of technology and some creativity.
Neato Robotics has developed its latest multisubject advertising campaign to launch its robot vacuum in a really different way. The campaign “Meet Neato” consists of five videos that look more like branded contents than simple commercials, each one telling a mini-story about a not-so-happy moment of a different character.
SureSlim, a brand that proposes a weight-loss program and needs more people to sign-up, has had a brilliant idea to attract new customers by appealing to their inner glutton . The communication tool selected to obtain this aim was a flyer, a very special one, made out of chocolate, but that – despite apearances – would help people to lose weigh. Don’t you believe me? Keep reading! 😀
Arrels Fundació, an establishment created to help the homeless in any possible way, has launched a fantastic social campaign that allows them to raise awareness of the foundation and, at the same time, to fundraise money without the need to persuade people to make a donation. How is that possible? Just keep reading to discover…! 🙂
This isn’t an early Halloween post… even if in a certain way it could be. This is about the amazingly tricky decision that Miau chocolate is not so implicitly asking to the parents of the kids pictured in their latest advertising campaign. Have a careful look at the visual to know the details of what I’m talking about.