IKEA - advertising campaign

Make room for passions and friends [IKEA]

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Holidays are over, for almost everyone. In a few weeks’ time, the entire autumn routine will be in place again. I’m going to borrow one of the IKEA advertising campaigns as a memo in order not to forget to make room for passions and friends even in the busiest period of the year. This is the right thing to do, I promise! 🙂
Thomas Henry - direct marketing

Have a lovely holiday... and a tonic! 😉

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My blog goes on vacation until September. I hope you’ll miss it! 😉 In the meantime, I wish you a marvellous summer and I leave you with a very unexpected tip for your holidays: as I discovered from the Thomas Henry’s advertising campaign, you can use tonic to avoid mosquitos bites. Have a look at their commercial if you don’t believe me 😉
Nivea - new product

Nivea: new need, new product

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The aim of strategic marketing is being able to answer the new needs of an individual with new ideas and then new products. Nivea have discovered a new necessity behind the trend of sportsmen – and not just them – shaving almost all their bodies and the brand have answered this with a new product - launching it thanks to an appealing advertising campaign.
FFC - social campaign

Bad days, healthy walks

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Having a walk of at least 30 minutes per day is very important to stay fit and healthy: it alone can reduce the risk of heart attack by 20%. In order to stress and imprint this fundamental concept in people’s minds, FFC - French Federation of Cardiology have created and launched a social campaign targeted especially for women.
Boxtem - packaging

Appliances and cardboard furniture

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Because of the recent recession, the increasing number of single households and the rise of house prices, in Korea more often young people are living in small studios of a maximum of 28 sqm. Those people need to optimise the use of space but also to avoid not being able to show their style, so Himade have had the idea to launch a line of appliances dedicated to them.
McDonald's - advertising campaign

1st July is moving day in Quebec

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In Quebec the 1st of July is going to be celebrated “Moving Day”, the day dedicated to move into a new house or renovate the existing one. In fact a sort of national break to perform DIY. Last year, in order to participate in this peculiar event, McDonald’s ideated a dedicated advertising campaign with visuals recalling the occasion.
IKEA - new media

New media: the “Pax it” button [IKEA]

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IKEA have had their umpteenth idea and have individuated the umpteenth new media to use for advertising. “Pax it” is one of the latest IKEA online campaigns, the one that has transformed the shopping cart button of WeAre ecommerce on the most clicked banner of all times. Don’t you believe me, continue reading, then! 🙂
Benjamin Moore - advertising campaign

Obsessed with colour

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Benjamin Moore, one of the best known brands of paint in the USA, have created and launched a fascinating print advertising campaign in which colours, paints and their qualities are the protagonists even if they don’t appear. And they don’t appear at all.
Re/Max - advertising campaign

People that match houses [Re/Max]

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The real estate world is one that should be able to support people and companies in finding properties that can meet their needs and their work or life style. Re/Max have launched a multi-subject and multi-platform advertising campaign in order to underline their ability to find properties that are the right match for the potential buyer.
FEEDitBAG - packaging

Cultivate bags

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Recycling is fundamental and everybody is trying to find a solution especially for those occasions in which plastic is still used too much. Supermarkets should be the first concern because of all the plastic packaging still used there, in particular in the fruits and veggies area. FEEDitBaG is an alternative to the thin plastic bag used in that supermarket area.
Lawn Doctor - branded content

Gardening and slang

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Gardening has its space in the official dictionaries, [...] and, as in every other language area, there are some words or expressions that aren’t part of the official dictionary, but just slang terms used in daily life. Lawn Doctor has launched a serial audiovisual branded content to spread those important pieces of gardening knowledge: “The Suburban Dictionary”.
Ebay - advertising campaign

According to the weather

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Apparently, a new trend is born: having the right technology on your side, today you can have your billboard showing the right offer according to the weather. Ebay and Scotch & Soda have tried out this new advertising opportunity with one of their campaigns, respectively in UK and Netherlands where the weather is always an issue.
Smith - Brunch Menu

Brunch your way

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“Brunch your way” is an imperative – as well as the headline of the advertising campaign – at Smith restaurant. The Toronto eatery has become famous for its ever changing newspaper menu, a signature for Smith, a reassurance for the potential clients that they will have their breakfast just as they like.
Project GramGram - advertising campaign

Your Grandma would love this

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Today it seems always more difficult to keep in touch with people who don’t use online tools. Project GramGram is an initiative to help everyone to keep in touch with people that aren’t on social networks, focused especially on elderly people and – in particular – grandmas. Are you curious?
Hälssen & Lyon - direct marketing campaign

Trendy tea

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Hälssen & Lyon describe themselves as a brand that “since 1879 […] has been crafting the finest teas for clients all over the world”. Keen believers in innovation, one of their latest missions was to attract a new group of potential clients: the fashion addicts. To achieve this goal, Hälssen & Lyon have created a charming direct marketing campaign and a new collection of teabags.
Rethink Breast Cancer - social campaign

Attitude is important

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“The Give-a-Care Collection” is a line of products created by Rethink Breast Cancer, an association that aims to support women when they are diagnosed with breast cancer. All the gift ideas have been created to help the people around those women to show their support in a more sensitive and understanding way.
Visit Faroe Islands - awareness campaign

Google sheep view

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Yes, you did read the title of this post correctly. It’s about a surprisingly creative idea that Visit Faroe Islands have had in order to promote tourism in those islands, a stunning landscape but very far from the usually beaten path, so far that not even Google Street View had discovered it already.
MatsumotoKiyoshi - packaging

Be cool buying toilet paper

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Going around carrying a giant package of toilet paper can – for some – be embarrassing, especially in Japan. The MatsumotoKiyoshi company rushed to the rescue of those who did not feel at ease carrying toilet paper, inventing and launching on the market the first cool toilet paper packaging.
Glasgow School of Art - social campaign

Transform problems into opportunities

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This is an amazing story of how one can transform a terrible event into an opportunity. After the fire destroyed the iconic library of Glasgow School of Art everyone was shocked, but no one lost hope to rebuild it. They have found a perfect way to raise funds while showing the amazing importance and power of creativity.
Eniro - storytelling

Don’t forget the online channels

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How would you link a passion for meatballs with online visibility? Eniro reached this goal creating an inspiring advertising campaign. They have amazingly used the storytelling approach in order to gain the full attention of their audience and their empathy. Watch the video to see the full story.
Getting your dream job - Jack Milgram

Getting your dream job [guest post + infographic by Jack Milgram]

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We all have dreams, and getting the perfect job is often one of them. Having your dream job means that you enjoy every minute of it, that everything you do brings only positive emotions, and that you also get paid for all of the aforementioned goodness. Naturally, finding such a job may not be that easy (unless you’re incredibly lucky, of course). But there are ways you can bring yourself closer to your dream. And we want to show you some of them.