Ebay - advertising campaign

According to the weather

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Apparently, a new trend is born: having the right technology on your side, today you can have your billboard showing the right offer according to the weather. Ebay and Scotch & Soda have tried out this new advertising opportunity with one of their campaigns, respectively in UK and Netherlands where the weather is always an issue.
Smith - Brunch Menu

Brunch your way

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“Brunch your way” is an imperative – as well as the headline of the advertising campaign – at Smith restaurant. The Toronto eatery has become famous for its ever changing newspaper menu, a signature for Smith, a reassurance for the potential clients that they will have their breakfast just as they like.
Project GramGram - advertising campaign

Your Grandma would love this

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Today it seems always more difficult to keep in touch with people who don’t use online tools. Project GramGram is an initiative to help everyone to keep in touch with people that aren’t on social networks, focused especially on elderly people and – in particular – grandmas. Are you curious?
Hälssen & Lyon - direct marketing campaign

Trendy tea

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Hälssen & Lyon describe themselves as a brand that “since 1879 […] has been crafting the finest teas for clients all over the world”. Keen believers in innovation, one of their latest missions was to attract a new group of potential clients: the fashion addicts. To achieve this goal, Hälssen & Lyon have created a charming direct marketing campaign and a new collection of teabags.
Rethink Breast Cancer - social campaign

Attitude is important

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“The Give-a-Care Collection” is a line of products created by Rethink Breast Cancer, an association that aims to support women when they are diagnosed with breast cancer. All the gift ideas have been created to help the people around those women to show their support in a more sensitive and understanding way.
Visit Faroe Islands - awareness campaign

Google sheep view

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Yes, you did read the title of this post correctly. It’s about a surprisingly creative idea that Visit Faroe Islands have had in order to promote tourism in those islands, a stunning landscape but very far from the usually beaten path, so far that not even Google Street View had discovered it already.
MatsumotoKiyoshi - packaging

Be cool buying toilet paper

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Going around carrying a giant package of toilet paper can – for some – be embarrassing, especially in Japan. The MatsumotoKiyoshi company rushed to the rescue of those who did not feel at ease carrying toilet paper, inventing and launching on the market the first cool toilet paper packaging.
Glasgow School of Art - social campaign

Transform problems into opportunities

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This is an amazing story of how one can transform a terrible event into an opportunity. After the fire destroyed the iconic library of Glasgow School of Art everyone was shocked, but no one lost hope to rebuild it. They have found a perfect way to raise funds while showing the amazing importance and power of creativity.
Eniro - storytelling

Don’t forget the online channels

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How would you link a passion for meatballs with online visibility? Eniro reached this goal creating an inspiring advertising campaign. They have amazingly used the storytelling approach in order to gain the full attention of their audience and their empathy. Watch the video to see the full story.
Getting your dream job - Jack Milgram

Getting your dream job [guest post + infographic by Jack Milgram]

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We all have dreams, and getting the perfect job is often one of them. Having your dream job means that you enjoy every minute of it, that everything you do brings only positive emotions, and that you also get paid for all of the aforementioned goodness. Naturally, finding such a job may not be that easy (unless you’re incredibly lucky, of course). But there are ways you can bring yourself closer to your dream. And we want to show you some of them.
Fearless Girl - New York

Women’s Day

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Tomorrow is Women’s Day. I’d like to live in a world where we didn’t need it. Where women have effectively the same rights and opportunities as men, the same wages for the same jobs and responsibilities. I’d like to live in a world where diversity is valued as a powerful strength in every context. I’m sure we can achieve that and, to remind you of this goal, I’m sharing this video today. Enjoy!
Nissan - ambient marketing

The art of parking

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Are you an experienced driver? If so, how would you mark your parking ability? I’m asking because you could be one of the artists [mostly anonymous, I’m afraid] that have been part of the Nissan exhibition in Paris. The well known automotive brand, in fact, a few months ago organised an amazing ambient marketing campaign aimed to launch their new parking assistant system, linking the parking ability with art, literally.
Aldi - advertising campaign

Don’t waste your time

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the gigantic supermarket chain, communicates with their potential customers in an entertaining way, stressing the commitment of the brand to let them experience a “no frill shopping with amazing quality and low prices”. I’ve discovered an advertising campaign from some months ago that – in my opinion – summarises particularly well Aldi’s brand promise, it’s called “Good Different”.
Telefonica - advertising campaign

Love vs Mobile

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Technology, devices, and smartphones in particular are extremely important today and they allow us to stay open and closer to the rest of the world, they ease our life in a variety of ways and multiply endlessly our possibility to communicate with others. Nevertheless we should keep in mind that these tools can also be used in the wrong way, causing negative effects in our life. Here are two examples by Telefonica of troubling situations involving mobile phones and related to love. With my wish for a Happy Valentine Day! 😉
IKEA - blue bag

Ode to the IKEA blue bag

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On Friday I will celebrate the second official anniversary of my move to the UK. [...] In order to solemnise all that happened back then and to summarise these two years of new daily life, I’d like to virtually make a toast to one of the most important things when you move: the IKEA blue bag.

Adventurous as a pencil

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Volkswagen have had a great idea for one of their latest advertising campaigns. In order to launch their brand new SUV range and to inspire their target audience, the automotive brand have written four breathtaking travel stories that would spark the envy of anyone. But, surprisingly, those amazing stories are nothing more than the journey of four ordinary objects: a paper clip, a disposable lighter, a coin, and a pencil.
Nescafé - ambient marketing

The coffee taproom [Nescafe]

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Nescafé have introduced to their offer an amazing value added service for their American consumers: the Nescafé coffee taproom. It’s an initiative based on the ambient marketing approach that’s able to add value to the Nescafé brand experience, building loyalty through the existing customers of the company.

Business etiquette [guest post by Ellie Summers]

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You know they say you have seven seconds to make a good first impression? And then there’s the other adage “First impressions last”. Combine these two and your first few moments during a business meeting become crucial to your future success. And this thought may cause you some anxiety. Are you adept at hiding this?
PNet - advertising campaign

For the ones wishing a better job

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This post is dedicated to those who are bored and annoyed by their actual job, it’s for tthose who wish for a better job this new year. For you, I selected the waking up advertising campaign created by PNet a few months ago: this should help you visualise your actual condition and understand that “a better job is waiting”, as the headline recites.
Heathrow Airport - brand experience

Keep wondering

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You don’t know yet, but among my resolutions for the New Year that I wish myself the most is to keep wondering, to be surprised and curious, to be able to look at things as if it was the first time I discovered them. Heathrow Airport in one of their latest commercials have expressed this wish perfectly.
Finish - advertising campaign

Nobody loves doing dishes

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NOBODY loves doing dishes, especially around Christmas when hordes of relatives and friends are unavoidably attending and sharing each meal of the day, multiplying enormously the quantity of dishes to wash. Even Finish, the star specialised in dishwashing detergent, have admitted that and have transformed it in a commercial. Watch the video, if you don’t believe me!