Glass Packaging Institute - social campaign

Glass bottles are better

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Some months ago, the Glass Packaging Institute launched a really interesting social campaign. The campaign’s headline is “Upgrade to glass” and the aim of its wonderfully structured storytelling has been to persuade people to choose glass bottles over other kinds of packaging for beer and wine consumption.
Nest - advertising campaign

From the house’s point of view

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The advertising campaign of Nest really grabbed my attention: the creativity with which the brand has pictured and described the house’s point of view about both home automation and life inside the walls is incredible. Just have a look at the videos and tell me I’m wrong!
David Foster Wallace - The last interview and other conversations - book

The Last Interview – David Foster Wallace [book]

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I love to dedicate each Epiphany’s post to a book, a publisher or a bookstore. Because of my passion for David Foster Wallace books and the fact that I haven’t found the time yet to write a review about the first English book of his I read, my choice this year goes to “David Foster Wallace – The last interview and other conversations”.
Coca Cola - advertising campaign

A good purpose for the New Year: more real life

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It seems to be that social networking is affecting our life a bit more than we should allow. Virtual connections are part of our identity now, but “real life” should remain the context we enjoy the most. Coca Cola has decided to underline this aspect in one of its latest commercials stimulating its targets to “stop phubbing” and to re-discover the taste of real moments.

Memorable Christmas family moments by Hallmark

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It’s Christmas in two days. Ready for the relatives’ assault? The competition about decorations? The mess related to huge meals and gift opening? While you are preparing yourself for the worst, enjoy Hallmark’s advertising campaign that promotes its “Keepsake” painting with some ironic portraits of funny family situations.

Christmas and gifts at the office

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Christmas is coming and with it the stressful shopping marathon to find the right gift for everyone [...]. I really envy the USA citizen that can count on Office Depot help, at least for picking up some gift for their colleagues at the office...

Taste the translation

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Elan Languages has lauched its translation web tool by producing an amazing video, a perfect example of how a comparative advertising campaign should be. Quite obviously, Elan compared their tool with Google Translate that provides the same service and is the most used online translator on the Net. Elan’s creative concept is really convincing: watch the video and you will see! 😉

Tesco meets Doraemon in Thailand

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In Thailand, Tesco – with the help of Doraemon’s smiling face – has organised a campaign that looks like a mixure between an ambient marketing and a direct marketing approach. The initiative has the intention of underlining and rewarding the effort of every single person who is contributing to the improvement of Thai society.

Heineken and the tattoo that can save your life

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Safe and cool don’t have to be contrasting adjectives, they can be compatible. It’s what Heinekein has demostrated with one of their initiatives, a mix between a direct marketing campaign and an ambient marketing campaign. SafeStamp, the Heinekein idea, has the aim to sensitise people about the “drink and drive” issue and to contribute to a solution with the use of technology and some creativity.

A vacuum cleaner to forget bad moments

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Neato Robotics has developed its latest multisubject advertising campaign to launch its robot vacuum in a really different way. The campaign "Meet Neato" consists of five videos that look more like branded contents than simple commercials, each one telling a mini-story about a not-so-happy moment of a different character.

Less chocolate, less discount

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SureSlim, a brand that proposes a weight-loss program and needs more people to sign-up, has had a brilliant idea to attract new customers by appealing to their inner glutton . The communication tool selected to obtain this aim was a flyer, a very special one, made out of chocolate, but that – despite apearances – would help people to lose weigh. Don’t you believe me? Keep reading! 😀

A useful boring video to watch

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Arrels Fundació, an establishment created to help the homeless in any possible way, has launched a fantastic social campaign that allows them to raise awareness of the foundation and, at the same time, to fundraise money without the need to persuade people to make a donation. How is that possible? Just keep reading to discover...! 🙂

Trick or treat? [Miau]

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This isn’t an early Halloween post... even if in a certain way it could be. This is about the amazingly tricky decision that Miau chocolate is not so implicitly asking to the parents of the kids pictured in their latest advertising campaign. Have a careful look at the visual to know the details of what I’m talking about.

Waiting for the lunch break [McDonald’s]

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One of the advertising campaigns lauched by McDonald’s this year has been focused on the return of Cajun Crispy Chicken in the UK menu of the most famous fast food in the world. The brand decided to dedicate an interesting commercial and a promotional discount to this product revival.

Have you got the [juicy] power?

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Life is full of small victories, teeny-weeny facts that can make us proud or let us gloat at least a little bit. How to celebrate these tiny achievements as exciting moments? Apparently Volvic Juicy has declared itself the drink more suitable for this purpose in launching the latest advertising campaign.

Selfish nachos from Taco Bell

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In the USA, Taco Bell has launched a new product that seems to go against any trends of our sharing society: the “Grilled Stuft Nacho”. It is an enormous nacho designed with the absolute will not to be shared. Does this mean the beginning of a new era, a selfish era? Only time will tell. 😉

Listening to a book [Penguin]

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One of the latest advertising campaigns of Penguin is about their audiobooks. To promote that book series collection the brand have decided to create a multi-subject print campaign that aims to suggest a nostalgic atmophere and to talk to the children living inside every fiction-addicted reader.

Playing noughts and crosses with dinner [Daiya]

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It could happen to everyone to be completely irresolute about dinner, to not be able to decide between spending an evening out with some friends in a cool restaurant or just playing couch-potato in front of the telly. Playing noughts and crosses to figure it out is not necessary anymore because Daiya sushi bar seems to offer the right solution to anyone who are in that kind of evening and mood: their delivery service.

A bookshop for the Cité Architecture Museum of Paris

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The Cité Architecture Museum of Paris has organised an astonishing advertising campaign to promote the opening of their bookshop. This bookshop – quite obviously – is focused on publications about architecture and related matters, but with a bit of creativity the campaign visual has been able to show the target-users all the allurement that could be found inside a book of this kind.

Creativity would be better without fake briefs

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Recently, School of Thoughts has launched a new advertising campaign as absurd as it isextremely captivating to promote their professional course to work in the advertising industry and at the same time to brutally react to some useless practices really popular in this market. Are you curious? Have a look! 🙂

Sport, fitness and... elegance!

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Sport and fitness can refill us with energy and increase our enthusiasm for being back to the daily grind. Just don’t forget to “Be elegant”, as Darjeeling reminds to everybody with their last advertising campaign.