Jung von Matt - recruitment campaign

Using a font to find the new art director

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Jung von Matt, a German advertising agency, has organized an original recruitment campaign that has allowed the brand to increase its awareness surprising the target and, at the same time, find a new art director focusing on the importance of creativity. Both goals have been reached thanks to just a font. Don’t believe me? Watch the video to find out for yourself!
Scrabble - advertising campaign

Love and anagrams [Scrabble]

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In a few days it will be Valentine’s Day, and to celebrate the lovers with a bit of romanticism, nothing is better – at least from a branding point of view – than a fantastic commercial such as the one which Scrabble entered in the Cannes Lions competition in 2015 and named “Anagram Lovers”.
Brand Consultant [me]

Business cards for branding purposes

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The business card is one of the first forms of communication when you meet a person in a professional context. [...] sometimes it becomes a tool to communicate not only the contacts but also the competitive advantage or one of the most important added values of a brand.

After the move, the blog’s restyling!

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I have to support the launch of my work as a consultant abroad updating my online presence. So, here it is ... the restyling of the blog, now complete with professional portfolio and lots of English content. What do you think?
IKEA - advertising campaign

IKEA, a catalog or a cookbook?

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After having learned – thanks to Elan – the best recipe to translate documents and other stuff online, let’s think about good recipes for interior designing. That’s IKEA’s idea behind an advertising campaign concept able to motivate people into reading the IKEA catalog/cookbook.
Glass Packaging Institute - social campaign

Glass bottles are better

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Some months ago, the Glass Packaging Institute launched a really interesting social campaign. The campaign’s headline is “Upgrade to glass” and the aim of its wonderfully structured storytelling has been to persuade people to choose glass bottles over other kinds of packaging for beer and wine consumption.
Nest - advertising campaign

From the house’s point of view

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The advertising campaign of Nest really grabbed my attention: the creativity with which the brand has pictured and described the house’s point of view about both home automation and life inside the walls is incredible. Just have a look at the videos and tell me I’m wrong!
David Foster Wallace - The last interview and other conversations - book

The Last Interview – David Foster Wallace [book]

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I love to dedicate each Epiphany’s post to a book, a publisher or a bookstore. Because of my passion for David Foster Wallace books and the fact that I haven’t found the time yet to write a review about the first English book of his I read, my choice this year goes to “David Foster Wallace – The last interview and other conversations”.
Coca Cola - advertising campaign

A good purpose for the New Year: more real life

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It seems to be that social networking is affecting our life a bit more than we should allow. Virtual connections are part of our identity now, but “real life” should remain the context we enjoy the most. Coca Cola has decided to underline this aspect in one of its latest commercials stimulating its targets to “stop phubbing” and to re-discover the taste of real moments.

Memorable Christmas family moments by Hallmark

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It’s Christmas in two days. Ready for the relatives’ assault? The competition about decorations? The mess related to huge meals and gift opening? While you are preparing yourself for the worst, enjoy Hallmark’s advertising campaign that promotes its “Keepsake” painting with some ironic portraits of funny family situations.

Christmas and gifts at the office

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Christmas is coming and with it the stressful shopping marathon to find the right gift for everyone [...]. I really envy the USA citizen that can count on Office Depot help, at least for picking up some gift for their colleagues at the office...

Taste the translation

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Elan Languages has lauched its translation web tool by producing an amazing video, a perfect example of how a comparative advertising campaign should be. Quite obviously, Elan compared their tool with Google Translate that provides the same service and is the most used online translator on the Net. Elan’s creative concept is really convincing: watch the video and you will see! 😉

Tesco meets Doraemon in Thailand

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In Thailand, Tesco – with the help of Doraemon’s smiling face – has organised a campaign that looks like a mixure between an ambient marketing and a direct marketing approach. The initiative has the intention of underlining and rewarding the effort of every single person who is contributing to the improvement of Thai society.

Heineken and the tattoo that can save your life

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Safe and cool don’t have to be contrasting adjectives, they can be compatible. It’s what Heinekein has demostrated with one of their initiatives, a mix between a direct marketing campaign and an ambient marketing campaign. SafeStamp, the Heinekein idea, has the aim to sensitise people about the “drink and drive” issue and to contribute to a solution with the use of technology and some creativity.

A vacuum cleaner to forget bad moments

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Neato Robotics has developed its latest multisubject advertising campaign to launch its robot vacuum in a really different way. The campaign "Meet Neato" consists of five videos that look more like branded contents than simple commercials, each one telling a mini-story about a not-so-happy moment of a different character.

Less chocolate, less discount

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SureSlim, a brand that proposes a weight-loss program and needs more people to sign-up, has had a brilliant idea to attract new customers by appealing to their inner glutton . The communication tool selected to obtain this aim was a flyer, a very special one, made out of chocolate, but that – despite apearances – would help people to lose weigh. Don’t you believe me? Keep reading! 😀

A useful boring video to watch

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Arrels Fundació, an establishment created to help the homeless in any possible way, has launched a fantastic social campaign that allows them to raise awareness of the foundation and, at the same time, to fundraise money without the need to persuade people to make a donation. How is that possible? Just keep reading to discover...! 🙂

Trick or treat? [Miau]

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This isn’t an early Halloween post... even if in a certain way it could be. This is about the amazingly tricky decision that Miau chocolate is not so implicitly asking to the parents of the kids pictured in their latest advertising campaign. Have a careful look at the visual to know the details of what I’m talking about.

Waiting for the lunch break [McDonald’s]

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One of the advertising campaigns lauched by McDonald’s this year has been focused on the return of Cajun Crispy Chicken in the UK menu of the most famous fast food in the world. The brand decided to dedicate an interesting commercial and a promotional discount to this product revival.

Have you got the [juicy] power?

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Life is full of small victories, teeny-weeny facts that can make us proud or let us gloat at least a little bit. How to celebrate these tiny achievements as exciting moments? Apparently Volvic Juicy has declared itself the drink more suitable for this purpose in launching the latest advertising campaign.

Selfish nachos from Taco Bell

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In the USA, Taco Bell has launched a new product that seems to go against any trends of our sharing society: the “Grilled Stuft Nacho”. It is an enormous nacho designed with the absolute will not to be shared. Does this mean the beginning of a new era, a selfish era? Only time will tell. 😉