Waiting for the lunch break [McDonald’s]

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One of the advertising campaigns lauched by McDonald’s this year has been focused on the return of Cajun Crispy Chicken in the UK menu of the most famous fast food in the world. The brand decided to dedicate an interesting commercial and a promotional discount to this product revival.

Have you got the [juicy] power?

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Life is full of small victories, teeny-weeny facts that can make us proud or let us gloat at least a little bit. How to celebrate these tiny achievements as exciting moments? Apparently Volvic Juicy has declared itself the drink more suitable for this purpose in launching the latest advertising campaign.

Selfish nachos from Taco Bell

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In the USA, Taco Bell has launched a new product that seems to go against any trends of our sharing society: the “Grilled Stuft Nacho”. It is an enormous nacho designed with the absolute will not to be shared. Does this mean the beginning of a new era, a selfish era? Only time will tell. 😉

Listening to a book [Penguin]

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One of the latest advertising campaigns of Penguin is about their audiobooks. To promote that book series collection the brand have decided to create a multi-subject print campaign that aims to suggest a nostalgic atmophere and to talk to the children living inside every fiction-addicted reader.

Playing noughts and crosses with dinner [Daiya]

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It could happen to everyone to be completely irresolute about dinner, to not be able to decide between spending an evening out with some friends in a cool restaurant or just playing couch-potato in front of the telly. Playing noughts and crosses to figure it out is not necessary anymore because Daiya sushi bar seems to offer the right solution to anyone who are in that kind of evening and mood: their delivery service.

A bookshop for the Cité Architecture Museum of Paris

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The Cité Architecture Museum of Paris has organised an astonishing advertising campaign to promote the opening of their bookshop. This bookshop – quite obviously – is focused on publications about architecture and related matters, but with a bit of creativity the campaign visual has been able to show the target-users all the allurement that could be found inside a book of this kind.

Creativity would be better without fake briefs

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Recently, School of Thoughts has launched a new advertising campaign as absurd as it isextremely captivating to promote their professional course to work in the advertising industry and at the same time to brutally react to some useless practices really popular in this market. Are you curious? Have a look! 🙂

Sport, fitness and... elegance!

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Sport and fitness can refill us with energy and increase our enthusiasm for being back to the daily grind. Just don’t forget to “Be elegant”, as Darjeeling reminds to everybody with their last advertising campaign.