Quicken Loan - app

Life translator

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Wouldn’t it be amazing if we could have a sort of translator for all those situations in which it is quite difficult to understand specific jargon or simple subtexts in a discussion? Quicken Loans claim to have created an app that helps with mortgage understanding and they have launched their product using a very appealing and empathetic advertising campaign.
Popradská - advertising campaign

Coffee tolerance

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Popradská, a Slovak coffee producing company, aims to contribute to a better world with their advertising campaign: instead of making a commercial about their product, they’ve created an ad about coffee tolerance, focusing on the right of everyone to drink the coffee they like.
Scrabble - advertising campaign

Christmas magic

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To wish you a playful Christmas, full of joy and love, it’s my pleasure to use one of the advertising campaigns created by Scrabble, capable of fully expressing how words are fundamental to communicate and share, how they should be chosen carefully to build up the right atmosphere, how words can show us the beauty of a change of perspective.
Amazon - advertising campaign

Whatever you need, Amazon

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In Spring and Autumn I usually feel that the house is in need of reorganisation. It should be because I have to swap clothes and shoes in order to get ready for the winter season, so everything seems to be in the wrong place. And there is always something missing: a box, a bulb, a certain tool... But now, fortunately, we have Amazon which, via one of their latest advertising campaigns, promises to provide “Everything you need from A to Z”!

Have a good pic or another holiday

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Transavia have had a very powerful idea, play with the importance of having great pictures of every holiday. Focusing on that they have created a contest and an advertising campaign with the aim to promote their flights, but also to underline that there is the possibility of having more traveling experiences to photograph, even going back to the same places, according to the brand’s low prices.
IKEA - advertising campaign

Make room for passions and friends [IKEA]

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Holidays are over, for almost everyone. In a few weeks’ time, the entire autumn routine will be in place again. I’m going to borrow one of the IKEA advertising campaigns as a memo in order not to forget to make room for passions and friends even in the busiest period of the year. This is the right thing to do, I promise! :)
Nivea - new product

Nivea: new need, new product

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The aim of strategic marketing is being able to answer the new needs of an individual with new ideas and then new products. Nivea have discovered a new necessity behind the trend of sportsmen – and not just them – shaving almost all their bodies and the brand have answered this with a new product - launching it thanks to an appealing advertising campaign.
McDonald's - advertising campaign

1st July is moving day in Quebec

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In Quebec the 1st of July is going to be celebrated “Moving Day”, the day dedicated to move into a new house or renovate the existing one. In fact a sort of national break to perform DIY. Last year, in order to participate in this peculiar event, McDonald’s ideated a dedicated advertising campaign with visuals recalling the occasion.
IKEA - new media

New media: the “Pax it” button [IKEA]

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IKEA have had their umpteenth idea and have individuated the umpteenth new media to use for advertising. “Pax it” is one of the latest IKEA online campaigns, the one that has transformed the shopping cart button of WeAre ecommerce on the most clicked banner of all times. Don’t you believe me, continue reading, then! :)