Paperwallet - product

Art in your pocket

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Missing holidays and all the art you could experience during your trips? Thanks to Paperwallet now you can bring a piece of art every day in your pocket and – most importantly – make good use of it. Here is the advertising campaign for the business and product idea behind the brand Paperwallet.
Sioox - advertising campaign

Boredom as a value added [Happy holiday!]

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Boredom is usually associated with negative concepts, but in reality it’s very important in order to relax, to make order among thoughts, to gain awareness and awaken creativity. Sioo:x, for example, have used boredom as a value added of their product. Do you want to know how? Continue reading.
Marmite - advertising campaign

Marmite lover or hater

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Since I moved to the UK – more than 3 years ago, actually – I’m always hearing about Marmite, but I’ve never had the courage to taste it, I don’t know exactly why [probably because the colour doesn’t appeal to me at all], but I know here it’s a sort of must-have of the kitchen, as important as a kettle to embrace the British culture. Anyway, I’ve always been curious about it and now I’ve discovered this funny advertising campaign that helps me better understand the success of this peculiar product.
Quicken Loan - app

Life translator

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Wouldn’t it be amazing if we could have a sort of translator for all those situations in which it is quite difficult to understand specific jargon or simple subtexts in a discussion? Quicken Loans claim to have created an app that helps with mortgage understanding and they have launched their product using a very appealing and empathetic advertising campaign.
Popradská - advertising campaign

Coffee tolerance

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Popradská, a Slovak coffee producing company, aims to contribute to a better world with their advertising campaign: instead of making a commercial about their product, they’ve created an ad about coffee tolerance, focusing on the right of everyone to drink the coffee they like.
Scrabble - advertising campaign

Christmas magic

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To wish you a playful Christmas, full of joy and love, it’s my pleasure to use one of the advertising campaigns created by Scrabble, capable of fully expressing how words are fundamental to communicate and share, how they should be chosen carefully to build up the right atmosphere, how words can show us the beauty of a change of perspective.
Amazon - advertising campaign

Whatever you need, Amazon

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In Spring and Autumn I usually feel that the house is in need of reorganisation. It should be because I have to swap clothes and shoes in order to get ready for the winter season, so everything seems to be in the wrong place. And there is always something missing: a box, a bulb, a certain tool... But now, fortunately, we have Amazon which, via one of their latest advertising campaigns, promises to provide “Everything you need from A to Z”!

Have a good pic or another holiday

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Transavia have had a very powerful idea, play with the importance of having great pictures of every holiday. Focusing on that they have created a contest and an advertising campaign with the aim to promote their flights, but also to underline that there is the possibility of having more traveling experiences to photograph, even going back to the same places, according to the brand’s low prices.
IKEA - advertising campaign

Make room for passions and friends [IKEA]

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Holidays are over, for almost everyone. In a few weeks’ time, the entire autumn routine will be in place again. I’m going to borrow one of the IKEA advertising campaigns as a memo in order not to forget to make room for passions and friends even in the busiest period of the year. This is the right thing to do, I promise! :)