https://www.alessandracolucci.com/wp-content/uploads/2019/11/Tourist-market.jpg 210 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2019-11-25 07:14:232021-03-03 12:11:36Target for the tourist market: the digital-oriented traveller
Looking forward to the next travel opportunity and having had the opportunity to work on strategic plans that included an in-depth study of the tourist market, here are some reflections on tourist figures, now almost always connected online.
https://www.alessandracolucci.com/wp-content/uploads/2019/04/Quicken-Loan-app.jpg 210 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2019-04-01 07:14:172019-04-01 13:54:24Life translator
Wouldn’t it be amazing if we could have a sort of translator for all those situations in which it is quite difficult to understand specific jargon or simple subtexts in a discussion? Quicken Loans claim to have created an app that helps with mortgage understanding and they have launched their product using a very appealing and empathetic advertising campaign.
https://www.alessandracolucci.com/wp-content/uploads/2015/11/Elan-comparative-avvertising-campaign.jpg 210 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2015-12-09 07:14:522016-01-27 13:38:02Taste the translation
Elan Languages has lauched its translation web tool by producing an amazing video, a perfect example of how a comparative advertising campaign should be. Quite obviously, Elan compared their tool with Google Translate that provides the same service and is the most used online translator on the Net. Elan’s creative concept is really convincing: watch the video and you will see! ;)