Statista - women right to vote

Women and the right to vote

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Today is International Women’s Day. I've developed the habit to write a post every year around this date stressing the absolute need to create a culture of respect and equality, a culture that values diversity. Today I'd like to highlight this concept again, this time remembering one of the bigger fundamental achievements women reached: the right to vote.
Statista - peggiori passwrod

Time to change your passwords

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Cyber security is not an “only for experts” topic, but concerns us more and more closely since we all use services that require us to choose a password... and often the passwords we use - also because of the need to remember them - are not very secure or we just use the same one for a multitude of logins. A SplashData search every year proposes the list of the worst most commonly used passwords with the aim of highlighting this widespread problem.
Statista - EU 2019 Gender Equality Index

Gender equality

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This Sunday is going to be Women's Day. So this seems to me a good occasion to share the 2019 Gender Equality Index. Advances in this field cannot be considered completely satisfactory, however we have made some progress in Europe. Let us work even harder to achieve new goals in the next future.
Christmas Jumper Day

Save the children Christmas jumper day [Friday 13th December]

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I didn't know, but apparently in the UK as in the US one of the Christmas fashion must haves is an ugly quirky possibly knitted jumper to wear at special occasions before the winter holiday such as University and Business Christmas parties or more specific “ugly Christmas sweater parties”. Since 2012, Save the children” have contributed to the spread of this silliness organising their “Christmas Jumper Day”.
IBIS - direct marketing

Ibis and the odd direct marketing

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I couldn’t stop myself bringing this direct marketing campaign to your attention, even if I tried to forget about it and postpone it, but this is so odd and sort of funny, at the end I’ve decided to give in and share. Ibis, the famous hotel chain, in order to create awareness for one of their value added services – the Ibis business card – has created a very special offer for customers that own the card. Suspense.
KLM - awareness campaign

KLM awareness problem

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What’s KLM? Apparently last year lots of Germans [46% to be precise] weren’t able to answer this very simple question. KLM made this discovery during a survey understanding that people mostly believed they were a bank, a restaurant or a radio station. So, they decided to launch a bizarre awareness campaign focus on ambient marketing. What did they call it? “We are an airline”. :D
Angfa - direct marketing

Wash your hands… and your book

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Angfa, a Japanese soap company, has had an admirable and sophisticated idea. In order to communicate the importance of hygiene and in particular of washing hands to the children of Cambodia, they’ve created a very special book for them.
Visit Faroe Islands - awareness campaign

Google sheep view

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Yes, you did read the title of this post correctly. It’s about a surprisingly creative idea that Visit Faroe Islands have had in order to promote tourism in those islands, a stunning landscape but very far from the usually beaten path, so far that not even Google Street View had discovered it already.
Fearless Girl - New York

Women’s Day

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Tomorrow is Women’s Day. I’d like to live in a world where we didn’t need it. Where women have effectively the same rights and opportunities as men, the same wages for the same jobs and responsibilities. I’d like to live in a world where diversity is valued as a powerful strength in every context. I’m sure we can achieve that and, to remind you of this goal, I’m sharing this video today. Enjoy!