
Women and the right to vote
/
0 Comments
Today is International Women’s Day. I've developed the habit to write a post every year around this date stressing the absolute need to create a culture of respect and equality, a culture that values diversity. Today I'd like to highlight this concept again, this time remembering one of the bigger fundamental achievements women reached: the right to vote.

Time to change your passwords
Cyber security is not an “only for experts” topic, but concerns us more and more closely since we all use services that require us to choose a password... and often the passwords we use - also because of the need to remember them - are not very secure or we just use the same one for a multitude of logins. A SplashData search every year proposes the list of the worst most commonly used passwords with the aim of highlighting this widespread problem.

Gender equality
This Sunday is going to be Women's Day. So this seems to me a good occasion to share the 2019 Gender Equality Index. Advances in this field cannot be considered completely satisfactory, however we have made some progress in Europe. Let us work even harder to achieve new goals in the next future.

Save the children Christmas jumper day [Friday 13th December]
I didn't know, but apparently in the UK as in the US one of the Christmas fashion must haves is an ugly quirky possibly knitted jumper to wear at special occasions before the winter holiday such as University and Business Christmas parties or more specific “ugly Christmas sweater parties”. Since 2012, Save the children” have contributed to the spread of this silliness organising their “Christmas Jumper Day”.

Ibis and the odd direct marketing
I couldn’t stop myself bringing this direct marketing campaign to your attention, even if I tried to forget about it and postpone it, but this is so odd and sort of funny, at the end I’ve decided to give in and share. Ibis, the famous hotel chain, in order to create awareness for one of their value added services – the Ibis business card – has created a very special offer for customers that own the card. Suspense.

KLM awareness problem
What’s KLM? Apparently last year lots of Germans [46% to be precise] weren’t able to answer this very simple question. KLM made this discovery during a survey understanding that people mostly believed they were a bank, a restaurant or a radio station. So, they decided to launch a bizarre awareness campaign focus on ambient marketing. What did they call it? “We are an airline”. :D

Wash your hands… and your book
Angfa, a Japanese soap company, has had an admirable and sophisticated idea. In order to communicate the importance of hygiene and in particular of washing hands to the children of Cambodia, they’ve created a very special book for them.

Google sheep view
Yes, you did read the title of this post correctly. It’s about a surprisingly creative idea that Visit Faroe Islands have had in order to promote tourism in those islands, a stunning landscape but very far from the usually beaten path, so far that not even Google Street View had discovered it already.

Women’s Day
Tomorrow is Women’s Day. I’d like to live in a world where we didn’t need it. Where women have effectively the same rights and opportunities as men, the same wages for the same jobs and responsibilities. I’d like to live in a world where diversity is valued as a powerful strength in every context. I’m sure we can achieve that and, to remind you of this goal, I’m sharing this video today. Enjoy!