Have a good pic or another holiday

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Transavia have had a very powerful idea, play with the importance of having great pictures of every holiday. Focusing on that they have created a contest and an advertising campaign with the aim to promote their flights, but also to underline that there is the possibility of having more traveling experiences to photograph, even going back to the same places, according to the brand’s low prices.
Ebay - advertising campaign

According to the weather

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Apparently, a new trend is born: having the right technology on your side, today you can have your billboard showing the right offer according to the weather. Ebay and Scotch & Soda have tried out this new advertising opportunity with one of their campaigns, respectively in UK and Netherlands where the weather is always an issue.

Pay with cans at McDonald! [ambient marketing]

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Today I’m going to share an old - but too interesting to be forgotten - ambient marketing campaign that McDonald’s organised in Sweden a couple of years ago. The initiative was focused on empty drink cans that could be used as currency in every McDonald’s fast food. Empty cans to buy burgers, can you believe that? :D

A bookshop for the Cité Architecture Museum of Paris

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The Cité Architecture Museum of Paris has organised an astonishing advertising campaign to promote the opening of their bookshop. This bookshop – quite obviously – is focused on publications about architecture and related matters, but with a bit of creativity the campaign visual has been able to show the target-users all the allurement that could be found inside a book of this kind.