Brand Festival - Alessandra Colucci presentation cover

September 30th – Brand Festival [event in Jesi including my speech]

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From September 29th to October 5th, Jesi [Ancona, Italy] and its beautiful historic centre will host the Brand Festival, , a week-long event entirely dedicated to the brand and its identity. I'll be there too: my speech is scheduled for Friday 30th September between 9.30am and 1.00pm, , during which I will illustrate the concept that has always underpinned my professional approach: Brand Care.
Statista - brand phishing

How to recognise phishing emails

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Knowing how to recognise a legitimate email from a phishing email seems to have become a fundamental skill in terms of cybersecurity. No longer just focused on promising mind-boggling inheritance or lavish rewards for "innocent" requests, phishing emails are becoming more sophisticated and more accurate in reproducing the writing style and tone of voices of well-known brands impersonated by the sender. But how to spot them? Here are some data and some useful tips.
Leftyfretz - left handed

Unusual targets: the left-handers

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More or less one in 10 people in the world is left-handed. Pursuing a more inclusive perspective with respect to the definition of targets for the positioning of brands, products and services, it would therefore be worth considering this market segment in one's brand strategy.
Statista - ecommerce

Ecommerce: successful products

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Was 2020 actually the year of ecommerce? How is the online retail market going and what are the sectors that are increasing their online sales faster? Here’s some context and some reflections starting from the data shared by Statista in several of its in-depth analysis.
Statista - climate change

How daily life can impact climate change

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Persevering in considering the fight against Climate Change a priority remains very important, despite the ongoing pandemic and the measures taken to combat it [lockdown in the first place] have led to a general improvement in environmental conditions and a decrease in pollution in many countries.
Smart Home

How technology will shape the future of society

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The new technological protagonist of the next few years will certainly be 5G and lots of us are waiting for it. According to Mintel and other accredited research institutes and their projections, 5G will be able to connect 125 billion devices by 2030, and it is expected that this will contribute to the spread of practices that will incorporate elements of virtual and augmented reality in various sectors. Technology is going to shape a different idea of society.
IKEA - ThisAbles

Inclusive brands: Ikea and the ThisAbles project

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This post highlights one of the reasons why Ikea is one of my favourite brands: it is inclusive, its aim to “create a better everyday life for as many people as possible” is true. In fact I just discovered [with a bit of a delay, I have to admit] Ikea's project named ThisAbles, a project that the furniture brand has developed in collaboration with Milbat and Access Israel in order to allow people with special needs to completely enjoy its products. Read more to know how.
Food trends

Food & Beverage industry trends 2/2

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The study of trends reports created by accredited research institutes for the 2020 leads me to put together a list of consumers' desired features in different industries. Here are my other reflections for the food & drink sector connected to the products variety.
Food and beverage trends

Food & Beverage industry trends 1/2

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Having had a look around trends reports created by accredited research institutes for the 2020, I have put together a list of consumers' desired features in different industries. Here are my findings for the food and beverage sector to implement in their new production's ideas.