Lawn Doctor - branded content

Gardening and slang

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Gardening has its space in the official dictionaries, [...] and, as in every other language area, there are some words or expressions that aren’t part of the official dictionary, but just slang terms used in daily life. Lawn Doctor has launched a serial audiovisual branded content to spread those important pieces of gardening knowledge: “The Suburban Dictionary”.
Eniro - storytelling

Don’t forget the online channels

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How would you link a passion for meatballs with online visibility? Eniro reached this goal creating an inspiring advertising campaign. They have amazingly used the storytelling approach in order to gain the full attention of their audience and their empathy. Watch the video to see the full story.
Heathrow Airport - brand experience

Keep wondering

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You don’t know yet, but among my resolutions for the New Year that I wish myself the most is to keep wondering, to be surprised and curious, to be able to look at things as if it was the first time I discovered them. Heathrow Airport in one of their latest commercials have expressed this wish perfectly.
Abloy - storytelling

Locker storytelling

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This year Abloy celebrate their 110th anniversary and Finland’s most noticeable invention: the lock. In order to solemnise the occasion, the company has created a very entertaining piece of branded content, an advertising campaign focused on storytelling about “The Immortal Mr. Henriksson”.
Commerce Bank - advertising campaign

Life vs. Financial challenges

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Commerce Bank have created an empathic advertising campaign, supposedly especially focused on increasing their awareness and visibility among an audience of potential clients made up of young couples and families. The touching approach used to design the commercials transforms them into something quite close to an enjoyable brand entertainment content.
Sainsbury's - advertising campaign

Cooking and dancing

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Sainsbury’s have had a brilliant idea. With the aim to highlight their values, the atmosphere their products can bring into every home and their customer-types, they have created a very appealing advertising campaign which is both entertaining and enjoyable. The headline is “Food dancing”, and I think no one can resist its rhythm.
Reliant - branded content

Toast storytelling

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How can you make toast and toasters interesting? Is it even possible? Apparently it is. Reliant, a brand specialised in the production of white goods, have created an unbelievably catching serial advertising campaign transforming the toaster, one of their products, into the main character of an engaging narrative.
State Farm - branded content

How to make finance entertaining

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State Farm, a group of insurance and financial services companies in the United States, have created a miracle: they’ve managed to turn advice and tricks related to finance and daily budget management into something that appears to be entertaining and fun. How could this be possible? Read the post to know more.
Zespri - brand entertainment

Ode to kiwi

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Zespri presents “Sweeter than you think”. The kiwi company, in fact, has dedicated and launched a surprising advertising campaign that could be seen also as a perfect example of brand entertainment: a musical focus on kiwis and their contradictory characteristics. Curious? Keep reading! :D