IKEA - new media

New media: the “Pax it” button [IKEA]

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IKEA have had their umpteenth idea and have individuated the umpteenth new media to use for advertising. “Pax it” is one of the latest IKEA online campaigns, the one that has transformed the shopping cart button of WeAre ecommerce on the most clicked banner of all times. Don’t you believe me, continue reading, then! :)
Re/Max - advertising campaign

People that match houses [Re/Max]

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The real estate world is one that should be able to support people and companies in finding properties that can meet their needs and their work or life style. Re/Max have launched a multi-subject and multi-platform advertising campaign in order to underline their ability to find properties that are the right match for the potential buyer.
FEEDitBAG - packaging

Cultivate bags

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Recycling is fundamental and everybody is trying to find a solution especially for those occasions in which plastic is still used too much. Supermarkets should be the first concern because of all the plastic packaging still used there, in particular in the fruits and veggies area. FEEDitBaG is an alternative to the thin plastic bag used in that supermarket area.
Ebay - advertising campaign

According to the weather

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Apparently, a new trend is born: having the right technology on your side, today you can have your billboard showing the right offer according to the weather. Ebay and Scotch & Soda have tried out this new advertising opportunity with one of their campaigns, respectively in UK and Netherlands where the weather is always an issue.
Project GramGram - advertising campaign

Your Grandma would love this

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Today it seems always more difficult to keep in touch with people who don’t use online tools. Project GramGram is an initiative to help everyone to keep in touch with people that aren’t on social networks, focused especially on elderly people and – in particular – grandmas. Are you curious?
MatsumotoKiyoshi - packaging

Be cool buying toilet paper

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Going around carrying a giant package of toilet paper can – for some – be embarrassing, especially in Japan. The MatsumotoKiyoshi company rushed to the rescue of those who did not feel at ease carrying toilet paper, inventing and launching on the market the first cool toilet paper packaging.
Nissan - ambient marketing

The art of parking

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Are you an experienced driver? If so, how would you mark your parking ability? I’m asking because you could be one of the artists [mostly anonymous, I’m afraid] that have been part of the Nissan exhibition in Paris. The well known automotive brand, in fact, a few months ago organised an amazing ambient marketing campaign aimed to launch their new parking assistant system, linking the parking ability with art, literally.
Aldi - advertising campaign

Don’t waste your time

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the gigantic supermarket chain, communicates with their potential customers in an entertaining way, stressing the commitment of the brand to let them experience a “no frill shopping with amazing quality and low prices”. I’ve discovered an advertising campaign from some months ago that – in my opinion – summarises particularly well Aldi’s brand promise, it’s called “Good Different”.
IKEA - blue bag

Ode to the IKEA blue bag

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On Friday I will celebrate the second official anniversary of my move to the UK. [...] In order to solemnise all that happened back then and to summarise these two years of new daily life, I’d like to virtually make a toast to one of the most important things when you move: the IKEA blue bag.