McDonald's - branded content

A mobile charging service in McDonald’s style

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McDonald’s seems to be continuously looking for new opportunities to please its targets. This time I was attracted by their idea to present and advertise the new free phone charging service using a special animated graphic.

Brand Storytelling: view and experience

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Everything related to a brand contributes to its storytelling, being unavoidably part of the plot and its development. Today’s focus is on visual and immersive tools and approaches that can be used to spread and update the tale narrated by a brand. Keep reading if you want to know more! ;)

Taste the translation

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Elan Languages has lauched its translation web tool by producing an amazing video, a perfect example of how a comparative advertising campaign should be. Quite obviously, Elan compared their tool with Google Translate that provides the same service and is the most used online translator on the Net. Elan’s creative concept is really convincing: watch the video and you will see! ;)

Less chocolate, less discount

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SureSlim, a brand that proposes a weight-loss program and needs more people to sign-up, has had a brilliant idea to attract new customers by appealing to their inner glutton . The communication tool selected to obtain this aim was a flyer, a very special one, made out of chocolate, but that – despite apearances – would help people to lose weigh. Don’t you believe me? Keep reading! :D