Statista - MICI Index 2017

“Made in”: reputation country by country

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According to Statista, the “Made in” label was created by UK at the end of 19th century in order to mark products and protect the national market from counterfeiting. Over time the label has extended its meaning and has become a very important tool used almost everywhere with the aim of helping consumers to identify the characteristics of items they desire and purchase. Here are some interesting details.
McDonald's - co-branding

Big MAC can

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This year the Big Mac has turned 50. With the aim to celebrate this important anniversary, McDonald’s managed to convince another icon of the food and beverage sector – Coca Cola – to pay their respects and join the historical celebration organising an unprecedented co-branding action: a limited edition Coca Cola can.
Miami Ad School - IKEA packaging

From cardboard to fun

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How to recycle or upcycle cardboard boxes? Miami Ad School have had a fantastic idea to solve this issue. In order to give a new life to IKEA packages and give kids invaluable experiences, they have transformed the cardboard boxes that come with furniture into play kits.
Smith - Brunch Menu

Brunch your way

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“Brunch your way” is an imperative – as well as the headline of the advertising campaign – at Smith restaurant. The Toronto eatery has become famous for its ever changing newspaper menu, a signature for Smith, a reassurance for the potential clients that they will have their breakfast just as they like.
MatsumotoKiyoshi - packaging

Be cool buying toilet paper

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Going around carrying a giant package of toilet paper can – for some – be embarrassing, especially in Japan. The MatsumotoKiyoshi company rushed to the rescue of those who did not feel at ease carrying toilet paper, inventing and launching on the market the first cool toilet paper packaging.
Squarespace - advertising campaign

The importance of your domain name

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Choosing the right name for your business is fundamental, and just as important as that is to be able to buy the correct and related domain name in order to build up a personalised space online for presenting and spreading it. The fact is that sometimes the domain isn’t available anymore. Squarespace reminds you to “Get your domain before it’s gone” with their ironic, sharp and amazing commercial.
The Waste Factory - packaging

Food printing

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The less enchanting and exciting type of recycling is – at least apparently – the reuse of food waste. Nevertheless, The Waste Factory has succeeded – thanks to their products and packaging – in giving a new life to food waste in ways that are tasty on one hand and appealing on the other.
Designmantic - infographic

10 logo “must have”

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Sometimes – too often, actually – I come across a very badly designed trademark or logo. So, when I saw the infographic I’m going to share in this post, I couldn’t help but like it. Here you can find the 10 rules you should follow – or, better, you should assure your graphic design follows – when creating a logo or a trademark.
Alessandra Colucci - business card 2016

My new business card and the meaning of creativity

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As you may already know, several months ago I moved my main residence to Oxford, even if I’m actually spending a significant amount of my time in Rome. To seal this change of perspective I thought it was necessary to move forward with my personal brand strategy, the redesign of the website, and develop a new business card. And here it is!