Russell Hobbs - advertising campaign

The Art and The Living

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Russell Hobbs, home appliances producer, have created an inspiring advertising campaign to make clear the brand experience they can offer, but practically they have written an amazing manifesto containing the meaning of art and the essence of living. All in less than a one minute commercial. Have a look! ;)
General Electric - brand experience

General Electric vs. the ring of a bell

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Apparently there is an English expression – I’ve just learned it – that says “You can’t unring a bell” meaning that you cannot change something that happened in the past. General Electric have decided to challenge this traditional saying organising an ambient marketing experiment and use it as a metaphor of their brand experience.
Reliant - branded content

Toast storytelling

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How can you make toast and toasters interesting? Is it even possible? Apparently it is. Reliant, a brand specialised in the production of white goods, have created an unbelievably catching serial advertising campaign transforming the toaster, one of their products, into the main character of an engaging narrative.
State Farm - branded content

How to make finance entertaining

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State Farm, a group of insurance and financial services companies in the United States, have created a miracle: they’ve managed to turn advice and tricks related to finance and daily budget management into something that appears to be entertaining and fun. How could this be possible? Read the post to know more.
Duraflame - advertising campaign

Being an adult

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Considering that – as I revealed on my latest post – the 26th of March was my birthday, I’ve been thinking a lot about philosophical questions and “the sense of life” when I discovered the advertising campaign created by Duraflame to define and celebrate adulthood underlining that “Adulting is hard”.
Lurpak - advertising campaign

Cooking a rainbow [Lurpak]

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Have you ever tried to cook a rainbow? Lurpak shows you how it’s possible to do so using one of their old commercials. The brand, in fact, when it launched the lightest version of its spreadable butter, have created a joyful advertising campaign focused on the use of the new product on a “rainbow” of vegetables.
Barter Book - branded content

“Keep calm and carry on” story

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I love the sentence “Keep calm and carry on” and I enjoy almost all the variations that companies and people have created and shared making it iconic and very, very popular. So, I was positively surprised when, surfing the Net, I discovered the real story of this powerful mantra. The story is told in a quite old but still beautiful advertising campaign by Barters Book focused on heritage marketing.
Zespri - brand entertainment

Ode to kiwi

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Zespri presents “Sweeter than you think”. The kiwi company, in fact, has dedicated and launched a surprising advertising campaign that could be seen also as a perfect example of brand entertainment: a musical focus on kiwis and their contradictory characteristics. Curious? Keep reading! :D
IKEA - value added service

IKEA and the indelible receipts

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Usually, if you keep a receipt, even if you’re really careful, the delicate ticket is going to fade until it becomes impossible to read any of its information. IKEA, paladin of practicality, has launched a new kind of receipt for its more durable items with longer warranty: Stäl Kvitto.