Statista - MICI Index 2017

“Made in”: reputation country by country

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According to Statista, the “Made in” label was created by UK at the end of 19th century in order to mark products and protect the national market from counterfeiting. Over time the label has extended its meaning and has become a very important tool used almost everywhere with the aim of helping consumers to identify the characteristics of items they desire and purchase. Here are some interesting details.
Amazon - advertising campaign

Whatever you need, Amazon

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In Spring and Autumn I usually feel that the house is in need of reorganisation. It should be because I have to swap clothes and shoes in order to get ready for the winter season, so everything seems to be in the wrong place. And there is always something missing: a box, a bulb, a certain tool... But now, fortunately, we have Amazon which, via one of their latest advertising campaigns, promises to provide “Everything you need from A to Z”!
Re/Max - advertising campaign

People that match houses [Re/Max]

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The real estate world is one that should be able to support people and companies in finding properties that can meet their needs and their work or life style. Re/Max have launched a multi-subject and multi-platform advertising campaign in order to underline their ability to find properties that are the right match for the potential buyer.
Barkod - advertising campaign

Against DIY

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This and the months that are to come are supposed to be the perfect time of year for the ones that love DIY. [...] All this DIY desire, however, often brings a certain amount of troubles: Barkod İç Mimarlık have created an advertising campaign to discourage this trend in favour of a more cautious change management.
Alessandra Colucci - business card 2016

My new business card and the meaning of creativity

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As you may already know, several months ago I moved my main residence to Oxford, even if I’m actually spending a significant amount of my time in Rome. To seal this change of perspective I thought it was necessary to move forward with my personal brand strategy, the redesign of the website, and develop a new business card. And here it is!
Lusso vs Luxury

Lusso vs. Luxury: the context makes it different

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Every brand, as a – quoting Colin Bates – "collection of perceptions in the mind of the consumer”, expresses the universe of values related to a product, a service, an organization or an individual. But values are not interpreted everywhere in the same way, their meaning could be different from country to country as well as from culture to culture. Let’s see an example with the concept of “luxury” according to English and Italian culture and language.
Value Added - The art of shaving

Why is your brand different? And why is it better? [part 2]

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Once a brand finds out its competitive advantage that differentiates it from the others, to assure itself a certain visibility, to be memorable and lovable, a brand should work on another factor: the value added. Keep reading to know more about this.

Why is your brand different? And why is it better? [part 1]

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To be visible in its market, every brand has to have “a something” that allows people to distinguish it from others, to remember its presence among the possible choices and... to fall in love with it. What are the factors that contribute to that? The competitive advantage and the value added. Today we will talk about the first one.
Scrabble - advertising campaign

Love and anagrams [Scrabble]

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In a few days it will be Valentine’s Day, and to celebrate the lovers with a bit of romanticism, nothing is better – at least from a branding point of view – than a fantastic commercial such as the one which Scrabble entered in the Cannes Lions competition in 2015 and named “Anagram Lovers”.