Miami Ad School - IKEA packaging

From cardboard to fun

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How to recycle or upcycle cardboard boxes? Miami Ad School have had a fantastic idea to solve this issue. In order to give a new life to IKEA packages and give kids invaluable experiences, they have transformed the cardboard boxes that come with furniture into play kits.
IKEA - advertising campaign

Make room for passions and friends [IKEA]

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Holidays are over, for almost everyone. In a few weeks’ time, the entire autumn routine will be in place again. I’m going to borrow one of the IKEA advertising campaigns as a memo in order not to forget to make room for passions and friends even in the busiest period of the year. This is the right thing to do, I promise! :)
Thomas Henry - direct marketing

Have a lovely holiday... and a tonic! ;)

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My blog goes on vacation until September. I hope you’ll miss it! ;) In the meantime, I wish you a marvellous summer and I leave you with a very unexpected tip for your holidays: as I discovered from the Thomas Henry’s advertising campaign, you can use tonic to avoid mosquitos bites. Have a look at their commercial if you don’t believe me ;)
Boxtem - packaging

Appliances and cardboard furniture

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Because of the recent recession, the increasing number of single households and the rise of house prices, in Korea more often young people are living in small studios of a maximum of 28 sqm. Those people need to optimise the use of space but also to avoid not being able to show their style, so Himade have had the idea to launch a line of appliances dedicated to them.
IKEA - new media

New media: the “Pax it” button [IKEA]

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IKEA have had their umpteenth idea and have individuated the umpteenth new media to use for advertising. “Pax it” is one of the latest IKEA online campaigns, the one that has transformed the shopping cart button of WeAre ecommerce on the most clicked banner of all times. Don’t you believe me, continue reading, then! :)
Hälssen & Lyon - direct marketing campaign

Trendy tea

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Hälssen & Lyon describe themselves as a brand that “since 1879 […] has been crafting the finest teas for clients all over the world”. Keen believers in innovation, one of their latest missions was to attract a new group of potential clients: the fashion addicts. To achieve this goal, Hälssen & Lyon have created a charming direct marketing campaign and a new collection of teabags.
MatsumotoKiyoshi - packaging

Be cool buying toilet paper

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Going around carrying a giant package of toilet paper can – for some – be embarrassing, especially in Japan. The MatsumotoKiyoshi company rushed to the rescue of those who did not feel at ease carrying toilet paper, inventing and launching on the market the first cool toilet paper packaging.

Business etiquette [guest post by Ellie Summers]

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You know they say you have seven seconds to make a good first impression? And then there’s the other adage “First impressions last”. Combine these two and your first few moments during a business meeting become crucial to your future success. And this thought may cause you some anxiety. Are you adept at hiding this?
IKEA - brand experience

IKEA meets Romanian tradition [brand experience]

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As a hymn to the glocal thinking and to celebrate their 10 years in the Romanian market, IKEA have created an ambient marketing campaign focused on showing how it’s possible to integrate different cultures, styles and traditions respecting all of them at the same time and looking to a shared future.