IKEA - new media

New media: the “Pax it” button [IKEA]

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IKEA have had their umpteenth idea and have individuated the umpteenth new media to use for advertising. “Pax it” is one of the latest IKEA online campaigns, the one that has transformed the shopping cart button of WeAre ecommerce on the most clicked banner of all times. Don’t you believe me, continue reading, then! :)
Hälssen & Lyon - direct marketing campaign

Trendy tea

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Hälssen & Lyon describe themselves as a brand that “since 1879 […] has been crafting the finest teas for clients all over the world”. Keen believers in innovation, one of their latest missions was to attract a new group of potential clients: the fashion addicts. To achieve this goal, Hälssen & Lyon have created a charming direct marketing campaign and a new collection of teabags.
MatsumotoKiyoshi - packaging

Be cool buying toilet paper

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Going around carrying a giant package of toilet paper can – for some – be embarrassing, especially in Japan. The MatsumotoKiyoshi company rushed to the rescue of those who did not feel at ease carrying toilet paper, inventing and launching on the market the first cool toilet paper packaging.

Business etiquette [guest post by Ellie Summers]

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You know they say you have seven seconds to make a good first impression? And then there’s the other adage “First impressions last”. Combine these two and your first few moments during a business meeting become crucial to your future success. And this thought may cause you some anxiety. Are you adept at hiding this?
IKEA - brand experience

IKEA meets Romanian tradition [brand experience]

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As a hymn to the glocal thinking and to celebrate their 10 years in the Romanian market, IKEA have created an ambient marketing campaign focused on showing how it’s possible to integrate different cultures, styles and traditions respecting all of them at the same time and looking to a shared future.
Left and Right Brain—The Surprising Truth [INFOGRAPHIC] by Jack Milgram

Re-engage the brain after the summer [infographic]

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At this point of September, almost all of us are back at work, hopefully recharged thanks to the summer holiday. To obtain the most from our restored brain we should deeply understand its way of performing, so I thought it could be a good idea to share the infographic created by Jack Milgram and his overview about the differences between right and left brain.
The Waste Factory - packaging

Food printing

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The less enchanting and exciting type of recycling is – at least apparently – the reuse of food waste. Nevertheless, The Waste Factory has succeeded – thanks to their products and packaging – in giving a new life to food waste in ways that are tasty on one hand and appealing on the other.
Designmantic - infographic

10 logo “must have”

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Sometimes – too often, actually – I come across a very badly designed trademark or logo. So, when I saw the infographic I’m going to share in this post, I couldn’t help but like it. Here you can find the 10 rules you should follow – or, better, you should assure your graphic design follows – when creating a logo or a trademark.
IKEA - value added service

IKEA and the indelible receipts

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Usually, if you keep a receipt, even if you’re really careful, the delicate ticket is going to fade until it becomes impossible to read any of its information. IKEA, paladin of practicality, has launched a new kind of receipt for its more durable items with longer warranty: Stäl Kvitto.