Very Chocolate - packaging

Back-in-the-office blues? Try the chocolate cure

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Very chocolate needed to acquire a stronger position in its market and to figure out a way to distinguish his product from all the other chocolate bars. To achieve its goal, the company has decided to focus on a new packaging and some powerful creativity launching the campaign named “The perfect cure for almost everything”.

Brand Storytelling: serialisation

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Having started the conceptualisation of the storytelling of a brand creating the trademark and spreading the corporate identity, it would be time to develop the “plot” using different communication tools and strategy approach. Continue reading to understand how! ;)
AMG - brand identity

Brand Storytelling: the start

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Everything that comes into contact with a business ends up telling a story: this is the new awareness that lies behind holistic marketing and empathic brand concepts. Each element of communication, every choice and every action - not only the products and/or services that one offers - together form the brand values and the reputation of a company.
Lateral thinking phase

Bruno Munari design method… and mine! [steps 5 to 10]

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Bruno Munari design method for objects/products is usable also for designing brands and their strategic plans. It’s a methodology that brings the designer from problem to solution with a process based on 10 steps. Having defined the problem, deconstructed it into its primary components, collected and analysed the data related to them, now its time to go though the most enjoyable part and start the creative part of this process.
Bruno Munari's method

Bruno Munari design method… and mine! [steps 1 to 4]

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The design of strategies to manage a brand, the universe of values that must distinguish it, its competitive advantage and value added, the communication and marketing tools which will equip it, repeats - as far as I'm concerned - slavishly the steps foreseen by Bruno Munari for the design of "objects" in his book “Da cosa nasce cosa” [unfortunately never translated into English], steps that can be easily adapted to any sector.
Bruno Munari

What has brand management to do with the design?

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Design is the base of a brand as well as the construction of any complex object, either material or merely conceptual. Brand management is therefore comparable to the design of lamps or buildings even if, rather than focus solely on products, it aims to project strategies.

After the move, the blog’s restyling!

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I have to support the launch of my work as a consultant abroad updating my online presence. So, here it is ... the restyling of the blog, now complete with professional portfolio and lots of English content. What do you think?
IKEA - advertising campaign

IKEA, a catalog or a cookbook?

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After having learned – thanks to Elan – the best recipe to translate documents and other stuff online, let’s think about good recipes for interior designing. That’s IKEA’s idea behind an advertising campaign concept able to motivate people into reading the IKEA catalog/cookbook.
Glass Packaging Institute - social campaign

Glass bottles are better

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Some months ago, the Glass Packaging Institute launched a really interesting social campaign. The campaign’s headline is “Upgrade to glass” and the aim of its wonderfully structured storytelling has been to persuade people to choose glass bottles over other kinds of packaging for beer and wine consumption.