Brooks - promotional campaign

Run for travel

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Running is not my cup of tea. I can walk indefinitely, but running is an activity that I dislike wholeheartedly. Anyway, apparently, lots of people love running, lots of travellers – especially Millennials – are interested in finding the perfect spot to have a run even when they are on holiday or on a business trip. For them, last summer Miami Ad School ideated a promotional campaign “Run the world” used by Brooks, running shoes USA brand.
IBIS - direct marketing

Ibis and the odd direct marketing

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I couldn’t stop myself bringing this direct marketing campaign to your attention, even if I tried to forget about it and postpone it, but this is so odd and sort of funny, at the end I’ve decided to give in and share. Ibis, the famous hotel chain, in order to create awareness for one of their value added services – the Ibis business card – has created a very special offer for customers that own the card. Suspense.
Tesco - direct marketing

Recycling a discount [Tesco]

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Ocean pollution is a fact, a very scary problem that all of us must contribute towards solving. First of all we can do our best to reduce our plastic waste and focus on recycle and reuse. In Malaysia Tesco have launched a fantastic initiative to convince their customers to reuse their plastic bags to carry the shopping and to reward them each time. Discover how by reading on.
Velocity - direct marketing

St Valentine redemption programme

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What gift did you receive for St. Valentine’s? And what did you give? How romantic were those gifts? If you received or gave an unromantic present, have you heard about Velocity? Because last year the airline organised a very sarcastic and powerful direct marketing campaign aimed to redeem their unromantic customers. Discover more.
Angfa - direct marketing

Wash your hands... and your book

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Angfa, a Japanese soap company, has had an admirable and sophisticated idea. In order to communicate the importance of hygiene and in particular of washing hands to the children of Cambodia, they’ve created a very special book for them.
Good Morning Agency - direct marketing

Beer recruitment

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Design and advertising agencies, pay attention to Christmas gifts delivered from competitors to your staff! Last year, in fact, Good Morning, a Norwegian agency, created an insidious recruiting campaign organising a sharp and smart direct marketing action based on Christmas gifts: “The Trojan beer”.
Thomas Henry - direct marketing

Have a lovely holiday... and a tonic! ;)

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My blog goes on vacation until September. I hope you’ll miss it! ;) In the meantime, I wish you a marvellous summer and I leave you with a very unexpected tip for your holidays: as I discovered from the Thomas Henry’s advertising campaign, you can use tonic to avoid mosquitos bites. Have a look at their commercial if you don’t believe me ;)
Hälssen & Lyon - direct marketing campaign

Trendy tea

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Hälssen & Lyon describe themselves as a brand that “since 1879 […] has been crafting the finest teas for clients all over the world”. Keen believers in innovation, one of their latest missions was to attract a new group of potential clients: the fashion addicts. To achieve this goal, Hälssen & Lyon have created a charming direct marketing campaign and a new collection of teabags.
Nescafé - ambient marketing

Coffee & Friendship

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With the aim of linking the online and the offline world, other than promoting their products, Nescafé have organised an appealing ambient marketing campaign for their Croatian potential target. The focus of the campaign has been to highlight two of the values composing the deep meaning of coffee: friendship and sharing.