Jeep - direct marketing

Jeep and their “climbing” target

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A very sharp – even if a bit old – direct marketing campaign has been organised by Jeep for their Russian market. With the aim to engage new potential customers and persuade them to participate in a test drive, Jeep have created a useful gadget for their adventurous prospects: a jeep-shaped carabiner.
Alibi Bar & Uber - business card

Useful business card for Uber and Alibi Bar

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With the aim to help you decide if the moment to forget your car and call for a lift has arrived, Uber have created their new business card and direct marketing campaign in partnership with Alibi Bar. Have a look to know more!
Brand Consultant [me]

Business cards for branding purposes

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The business card is one of the first forms of communication when you meet a person in a professional context. [...] sometimes it becomes a tool to communicate not only the contacts but also the competitive advantage or one of the most important added values of a brand.

Tesco meets Doraemon in Thailand

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In Thailand, Tesco – with the help of Doraemon’s smiling face – has organised a campaign that looks like a mixure between an ambient marketing and a direct marketing approach. The initiative has the intention of underlining and rewarding the effort of every single person who is contributing to the improvement of Thai society.

Heineken and the tattoo that can save your life

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Safe and cool don’t have to be contrasting adjectives, they can be compatible. It’s what Heinekein has demostrated with one of their initiatives, a mix between a direct marketing campaign and an ambient marketing campaign. SafeStamp, the Heinekein idea, has the aim to sensitise people about the “drink and drive” issue and to contribute to a solution with the use of technology and some creativity.

Less chocolate, less discount

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SureSlim, a brand that proposes a weight-loss program and needs more people to sign-up, has had a brilliant idea to attract new customers by appealing to their inner glutton . The communication tool selected to obtain this aim was a flyer, a very special one, made out of chocolate, but that – despite apearances – would help people to lose weigh. Don’t you believe me? Keep reading! :D

Creativity would be better without fake briefs

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Recently, School of Thoughts has launched a new advertising campaign as absurd as it isextremely captivating to promote their professional course to work in the advertising industry and at the same time to brutally react to some useless practices really popular in this market. Are you curious? Have a look! :)

Buongiorno e Buonasera – branding plan and launch

BRIEF: to develop and launch the Buongiorno e Buonasera format for eatery, bar cafeteria, pizzeria and deli focused on Italian food
Elpack - partnership master IED

Elpack – direct marketing

BRIEF: to optimise direct marketing strategies aimed at Elpack client retention and expansion of the target market