Brand Festival - Alessandra Colucci presentation cover

September 30th – Brand Festival [event in Jesi including my speech]

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From September 29th to October 5th, Jesi [Ancona, Italy] and its beautiful historic centre will host the Brand Festival, , a week-long event entirely dedicated to the brand and its identity. I'll be there too: my speech is scheduled for Friday 30th September between 9.30am and 1.00pm, , during which I will illustrate the concept that has always underpinned my professional approach: Brand Care.
Statista - women right to vote

Women and the right to vote

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Today is International Women’s Day. I've developed the habit to write a post every year around this date stressing the absolute need to create a culture of respect and equality, a culture that values diversity. Today I'd like to highlight this concept again, this time remembering one of the bigger fundamental achievements women reached: the right to vote.
Statista - New Year

So many cultures, so many New Years

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This Friday, 2021 will [finally] begin and during the night between the 31st December and 1st January many countries – the ones following the Gregorian calendar, which is based on one revolution of the Earth around the sun – will celebrate the New Year… but not everywhere will be the same: every year we have at least 6 other New Years, according to different cultures and calendars.
Statista - EU 2019 Gender Equality Index

Gender equality

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This Sunday is going to be Women's Day. So this seems to me a good occasion to share the 2019 Gender Equality Index. Advances in this field cannot be considered completely satisfactory, however we have made some progress in Europe. Let us work even harder to achieve new goals in the next future.
Christmas Jumper Day

Save the children Christmas jumper day [Friday 13th December]

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I didn't know, but apparently in the UK as in the US one of the Christmas fashion must haves is an ugly quirky possibly knitted jumper to wear at special occasions before the winter holiday such as University and Business Christmas parties or more specific “ugly Christmas sweater parties”. Since 2012, Save the children” have contributed to the spread of this silliness organising their “Christmas Jumper Day”.
Fearless Girl - New York

Women’s Day

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Tomorrow is Women’s Day. I’d like to live in a world where we didn’t need it. Where women have effectively the same rights and opportunities as men, the same wages for the same jobs and responsibilities. I’d like to live in a world where diversity is valued as a powerful strength in every context. I’m sure we can achieve that and, to remind you of this goal, I’m sharing this video today. Enjoy!

Brand Storytelling: view and experience

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Everything related to a brand contributes to its storytelling, being unavoidably part of the plot and its development. Today’s focus is on visual and immersive tools and approaches that can be used to spread and update the tale narrated by a brand. Keep reading if you want to know more! ;)