gadget | Alessandra Colucci

Ibis and the odd direct marketing

28 October 2019

I couldn’t stop myself bringing this direct marketing campaign to your attention, even if I tried to forget about it and postpone it, but this is so odd and sort of funny, at the end I’ve decided to give in and share. Ibis, the famous hotel chain, in order to create awareness for one of their value added services – the Ibis business card – has created a very special offer for customers that own the card. Suspense.

Have a lovely holiday… and a tonic! ;)

25 July 2018

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My blog goes on vacation until September. I hope you’ll miss it! ;) In the meantime, I wish you a marvellous summer and I leave you with a very unexpected tip for your holidays: as I discovered from the Thomas Henry’s advertising campaign, you can use tonic to avoid mosquitos bites. Have a look at their commercial if you don’t believe me ;)

Attitude is important

18 April 2018

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“The Give-a-Care Collection” is a line of products created by Rethink Breast Cancer, an association that aims to support women when they are diagnosed with breast cancer. All the gift ideas have been created to help the people around those women to show their support in a more sensitive and understanding way.

Coffee & Friendship

19 April 2017

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With the aim of linking the online and the offline world, other than promoting their products, Nescafé have organised an appealing ambient marketing campaign for their Croatian potential target. The focus of the campaign has been to highlight two of the values composing the deep meaning of coffee: friendship and sharing.

Jeep and their “climbing” target

25 January 2017

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A very sharp – even if a bit old – direct marketing campaign has been organised by Jeep for their Russian market. With the aim to engage new potential customers and persuade them to participate in a test drive, Jeep have created a useful gadget for their adventurous prospects: a jeep-shaped carabiner.

Business cards for branding purposes

3 February 2016

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The business card is one of the first forms of communication when you meet a person in a professional context. [...] sometimes it becomes a tool to communicate not only the contacts but also the competitive advantage or one of the most important added values of a brand.

Christmas and gifts at the office

16 December 2015

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Christmas is coming and with it the stressful shopping marathon to find the right gift for everyone [...]. I really envy the USA citizen that can count on Office Depot help, at least for picking up some gift for their colleagues at the office...