Thomas Henry - direct marketing

Have a lovely holiday... and a tonic! ;)

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My blog goes on vacation until September. I hope you’ll miss it! ;) In the meantime, I wish you a marvellous summer and I leave you with a very unexpected tip for your holidays: as I discovered from the Thomas Henry’s advertising campaign, you can use tonic to avoid mosquitos bites. Have a look at their commercial if you don’t believe me ;)
Nissan - ambient marketing

The art of parking

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Are you an experienced driver? If so, how would you mark your parking ability? I’m asking because you could be one of the artists [mostly anonymous, I’m afraid] that have been part of the Nissan exhibition in Paris. The well known automotive brand, in fact, a few months ago organised an amazing ambient marketing campaign aimed to launch their new parking assistant system, linking the parking ability with art, literally.
Nescafé - ambient marketing

The coffee taproom [Nescafe]

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Nescafé have introduced to their offer an amazing value added service for their American consumers: the Nescafé coffee taproom. It’s an initiative based on the ambient marketing approach that’s able to add value to the Nescafé brand experience, building loyalty through the existing customers of the company.
Abloy - storytelling

Locker storytelling

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This year Abloy celebrate their 110th anniversary and Finland’s most noticeable invention: the lock. In order to solemnise the occasion, the company has created a very entertaining piece of branded content, an advertising campaign focused on storytelling about “The Immortal Mr. Henriksson”.
Riga Motor Museum - brand experience

Riga Motor Museum brand experience

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In order to raise their awareness among tourists and make their presence in the city more desirable, Riga Motor Museum have planned a surprising ambient marketing campaign focused on testing the brand experience with a glimpse of heritage marketing strategy. Curious? Continue reading.
Popeyes - ambient marketing

Sauce exhibition

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Popeyes, US sauces producer and master in the art of designing different flavours, created a very unusual printer, a special machine able to print using any kind of sauces. In order to achieve a good level of awareness for their products - other than the machine - among their potential clients, the brand have thought to put in place an interesting ambient marketing campaign linking art with the flavours they produce. How does it work?
IKEA - brand experience

IKEA meets Romanian tradition [brand experience]

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As a hymn to the glocal thinking and to celebrate their 10 years in the Romanian market, IKEA have created an ambient marketing campaign focused on showing how it’s possible to integrate different cultures, styles and traditions respecting all of them at the same time and looking to a shared future.
BMW - ambient marketing

DIY with a left shoe [BMW]

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From the automotive point of view, if you don’t use your left shoe to engage the manual transmission, what is it for? Considering they are offering the automatic transmission for free and the consequent uselessness of the left shoes, BMW Netherland have created an ambient marketing campaign, one that’s very interesting for industrial design and art amateurs [who are part of the aimed-target, of course].
General Electric - brand experience

General Electric vs. the ring of a bell

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Apparently there is an English expression – I’ve just learned it – that says “You can’t unring a bell” meaning that you cannot change something that happened in the past. General Electric have decided to challenge this traditional saying organising an ambient marketing experiment and use it as a metaphor of their brand experience.