Statista - food waste

Food waste: perception is far from reality

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During the last decade, waste has become a worldwide issue connected with environmental protection and climate change. One side of the problem stands on the facts that people are often not aware of the results of their actions as they really occur. Unfortunately, food waste isn't an exception: here are some data.
Statista - MICI Index 2017

“Made in”: reputation country by country

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According to Statista, the “Made in” label was created by UK at the end of 19th century in order to mark products and protect the national market from counterfeiting. Over time the label has extended its meaning and has become a very important tool used almost everywhere with the aim of helping consumers to identify the characteristics of items they desire and purchase. Here are some interesting details.
Statista - Furniture online market

Ecommerce and furniture shopping

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Ecommerce has changed amazingly: from a way to buy small stuff which is difficult to find in a convenient physical store, to a style of purchasing whatever one can have in mind. One of the last frontiers of online shopping could be furniture, but even this seems to have become something quite common. Here are some data related to the worldwide furniture online market.
Statista - grocery ecommerce

Ecommerce and grocery shopping

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Technically they are called “Fast moving consumer goods” or “FMCG” [for those who love acronyms], practically they are the fresh foods one usually buys in farmer markets, supermarkets and grocery stores. Online vendors of these kind of products still have to work hard to compete with the traditional physical shops and conquer their market share, but in some countries the online grocery shopping is starting to spread. Here are some data.
Statista - Top 10 wine importing countries

Top wine importing countries worldwide

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In 2018 worldwide countries produced more than 292 million hectolitres of wine, the major producers being Italy [54.8 m hl], France [41.9 m hl] and Spain [44.4 m hl], but which are the most valuable importing countries? Here are some data and the worldwide Top10 ranking for wine importers.
Statista - Top 10 vegan cities

Travel ideas for vegans

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Are you vegan or vegetarian and planning your next vacation? Are you a tour operator considering building a vegan-friendly holiday package? In both cases, here are some inspirations that will help you find the perfect travel destination for you or for your target customer: the Top10 cities for people on a plant-based diet.
Brooks - promotional campaign

Run for travel

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Running is not my cup of tea. I can walk indefinitely, but running is an activity that I dislike wholeheartedly. Anyway, apparently, lots of people love running, lots of travellers – especially Millennials – are interested in finding the perfect spot to have a run even when they are on holiday or on a business trip. For them, last summer Miami Ad School ideated a promotional campaign “Run the world” used by Brooks, running shoes USA brand.
Tourist market

Target for the tourist market: the digital-oriented traveller

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Looking forward to the next travel opportunity and having had the opportunity to work on strategic plans that included an in-depth study of the tourist market, here are some reflections on tourist figures, now almost always connected online.
Real estate online market

The best real estate portals of Europe

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A few weeks ago I moved into a new flat and I recently concluded a strategic plan for a company in the real estate sector, so perhaps this is the reason why this market has a great fascination for me these days. And one can't speak of it without naming online portals. But, what are the best real estate portals in Europe?