Barilla - advertising campaign

What’s a hybrid vegetable product?

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In a society always more focused on making healthy choices with regards to food and drink, I often discover new terms and new ways to define a certain category of products or some new variants. More and more often, for example, I've heard experts talking about “hybrid vegetable products”, but what exactly are they?

Have a good pic or another holiday

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Transavia have had a very powerful idea, play with the importance of having great pictures of every holiday. Focusing on that they have created a contest and an advertising campaign with the aim to promote their flights, but also to underline that there is the possibility of having more traveling experiences to photograph, even going back to the same places, according to the brand’s low prices.
BMW - ambient marketing

DIY with a left shoe [BMW]

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From the automotive point of view, if you don’t use your left shoe to engage the manual transmission, what is it for? Considering they are offering the automatic transmission for free and the consequent uselessness of the left shoes, BMW Netherland have created an ambient marketing campaign, one that’s very interesting for industrial design and art amateurs [who are part of the aimed-target, of course].
GoSeek- advertising campaign

Avoiding wrong savings

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The latest advertising campaign created and lauched by GoSeek – a website that focuses on aggregating and promoting discounted hotels - has made me smile. The campaign, in fact, is composed of two very smart commercials focused on the comparison between right and wrong ways of saving money while purchasing goods.
IKEA - advertising campaign

Price’s metaphor for IKEA

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Usually, when one has the idea of renewing and refurnishing a room of his house, there is someone preoccupied with budget and expenses [somethimes they are the same person!]. Too often this means forgetting the idea and putting up with the old decor. With the aim to contrast this kind of attitude, IKEA has launched one of its latest advertising campaigns. A masterpiece of creativity. Have a look if you don’t believe me.