Statista - climate change

How daily life can impact climate change

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Persevering in considering the fight against Climate Change a priority remains very important, despite the ongoing pandemic and the measures taken to combat it [lockdown in the first place] have led to a general improvement in environmental conditions and a decrease in pollution in many countries.
Statista - meat and climate change

Meat, lifestyle and climate change

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Personally, I can be defined as a flexitarian, but I have to say I'm consuming more and more vegan and vegetarian meal while I'm cutting down on meat consumption. Apparently, according to a multitude of research and studies, I'm not alone. This fact has attracted my curiosity, so I started collecting data and insights regarding the meat market and its surroundings. Here are some of my findings.
IKEA - ThisAbles

Inclusive brands: Ikea and the ThisAbles project

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This post highlights one of the reasons why Ikea is one of my favourite brands: it is inclusive, its aim to “create a better everyday life for as many people as possible” is true. In fact I just discovered [with a bit of a delay, I have to admit] Ikea's project named ThisAbles, a project that the furniture brand has developed in collaboration with Milbat and Access Israel in order to allow people with special needs to completely enjoy its products. Read more to know how.
Food trends

Food & Beverage industry trends 2/2

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The study of trends reports created by accredited research institutes for the 2020 leads me to put together a list of consumers' desired features in different industries. Here are my other reflections for the food & drink sector connected to the products variety.
Food and beverage trends

Food & Beverage industry trends 1/2

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Having had a look around trends reports created by accredited research institutes for the 2020, I have put together a list of consumers' desired features in different industries. Here are my findings for the food and beverage sector to implement in their new production's ideas.
Barilla - advertising campaign

What’s a hybrid vegetable product?

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In a society always more focused on making healthy choices with regards to food and drink, I often discover new terms and new ways to define a certain category of products or some new variants. More and more often, for example, I've heard experts talking about “hybrid vegetable products”, but what exactly are they?
Dove - social campaign

Marketing trend: authentic is better than perfect or famous

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In the UK as in many other countries, transparency and authenticity have become two very important values, as much in society as in business. Marketing, advertising and communication have been, and will be, profoundly touched by this trend. Here are some reflections and data.
Statista - food waste

Food waste: perception is far from reality

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During the last decade, waste has become a worldwide issue connected with environmental protection and climate change. One side of the problem stands on the facts that people are often not aware of the results of their actions as they really occur. Unfortunately, food waste isn't an exception: here are some data.
Statista - Furniture online market

Ecommerce and furniture shopping

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Ecommerce has changed amazingly: from a way to buy small stuff which is difficult to find in a convenient physical store, to a style of purchasing whatever one can have in mind. One of the last frontiers of online shopping could be furniture, but even this seems to have become something quite common. Here are some data related to the worldwide furniture online market.