Reliant - branded content

Toast storytelling

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How can you make toast and toasters interesting? Is it even possible? Apparently it is. Reliant, a brand specialised in the production of white goods, have created an unbelievably catching serial advertising campaign transforming the toaster, one of their products, into the main character of an engaging narrative.
Canon - brand experience

Professional printers… in concert

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Canon have had an astonishing idea to demonstrate to their potential customers how strongly they can rely on the performance of one of their products, the Canon Image Class. They’ve organised a marvellous ambient marketing campaign based on experiential branding that links creatively printing and playing music. Can you believe it? Read more to discover some details.
Duraflame - advertising campaign

Being an adult

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Considering that – as I revealed on my latest post – the 26th of March was my birthday, I’ve been thinking a lot about philosophical questions and “the sense of life” when I discovered the advertising campaign created by Duraflame to define and celebrate adulthood underlining that “Adulting is hard”.
IKEA - web campaign

IKEA retail therapy

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Inspired by people, as usual, IKEA have developed a powerful and hugely creative web campaign. Starting from some of the most asked questions and search queries on Google, the brand have started to answer in their own way: with cleverness, a bit of irony, the deep knowledge of technology and... products. Are you curious? Read more!
Stabilo - add-on

Stabilo helps you with the social networks’ privacy policy

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Surfing the Net, I’ve bumped into a suggestive video created by Stabilo, the brand specialising in producing highlighters of every possible colour. This video has been made with the aim of presenting an added value service offered by Sabilo: an add-on and app called “True colours”.

Christmas and gifts at the office

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Christmas is coming and with it the stressful shopping marathon to find the right gift for everyone [...]. I really envy the USA citizen that can count on Office Depot help, at least for picking up some gift for their colleagues at the office...

Selfish nachos from Taco Bell

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In the USA, Taco Bell has launched a new product that seems to go against any trends of our sharing society: the “Grilled Stuft Nacho”. It is an enormous nacho designed with the absolute will not to be shared. Does this mean the beginning of a new era, a selfish era? Only time will tell. ;)