Tourist market

Target for the tourist market: the digital-oriented traveller

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Looking forward to the next travel opportunity and having had the opportunity to work on strategic plans that included an in-depth study of the tourist market, here are some reflections on tourist figures, now almost always connected online.
Băneasa Shopping City - Instagram

Enjoy the winter sales

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hanks to winter sales, it’s shopping time! As a reminder – not that it’s truly necessary! ;) – I’d like to share the social media campaign of Băneasa Shopping City, a Romanian mall. The brand has had the idea to organise a fashion experiment using Instagram in order to better understand how people choose their daily style. Interested? Keep going!
Project GramGram - advertising campaign

Your Grandma would love this

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Today it seems always more difficult to keep in touch with people who don’t use online tools. Project GramGram is an initiative to help everyone to keep in touch with people that aren’t on social networks, focused especially on elderly people and – in particular – grandmas. Are you curious?

Brand Storytelling: serialisation

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Having started the conceptualisation of the storytelling of a brand creating the trademark and spreading the corporate identity, it would be time to develop the “plot” using different communication tools and strategy approach. Continue reading to understand how! ;)
Coca Cola - advertising campaign

A good purpose for the New Year: more real life

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It seems to be that social networking is affecting our life a bit more than we should allow. Virtual connections are part of our identity now, but “real life” should remain the context we enjoy the most. Coca Cola has decided to underline this aspect in one of its latest commercials stimulating its targets to “stop phubbing” and to re-discover the taste of real moments.