Quicken Loan - app

Life translator

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Wouldn’t it be amazing if we could have a sort of translator for all those situations in which it is quite difficult to understand specific jargon or simple subtexts in a discussion? Quicken Loans claim to have created an app that helps with mortgage understanding and they have launched their product using a very appealing and empathetic advertising campaign.
Scrabble - advertising campaign

Christmas magic

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To wish you a playful Christmas, full of joy and love, it’s my pleasure to use one of the advertising campaigns created by Scrabble, capable of fully expressing how words are fundamental to communicate and share, how they should be chosen carefully to build up the right atmosphere, how words can show us the beauty of a change of perspective.
IKEA - advertising campaign

Make room for passions and friends [IKEA]

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Holidays are over, for almost everyone. In a few weeks’ time, the entire autumn routine will be in place again. I’m going to borrow one of the IKEA advertising campaigns as a memo in order not to forget to make room for passions and friends even in the busiest period of the year. This is the right thing to do, I promise! :)
Re/Max - advertising campaign

People that match houses [Re/Max]

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The real estate world is one that should be able to support people and companies in finding properties that can meet their needs and their work or life style. Re/Max have launched a multi-subject and multi-platform advertising campaign in order to underline their ability to find properties that are the right match for the potential buyer.
Lawn Doctor - branded content

Gardening and slang

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Gardening has its space in the official dictionaries, [...] and, as in every other language area, there are some words or expressions that aren’t part of the official dictionary, but just slang terms used in daily life. Lawn Doctor has launched a serial audiovisual branded content to spread those important pieces of gardening knowledge: “The Suburban Dictionary”.
Eniro - storytelling

Don’t forget the online channels

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How would you link a passion for meatballs with online visibility? Eniro reached this goal creating an inspiring advertising campaign. They have amazingly used the storytelling approach in order to gain the full attention of their audience and their empathy. Watch the video to see the full story.

Adventurous as a pencil

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Volkswagen have had a great idea for one of their latest advertising campaigns. In order to launch their brand new SUV range and to inspire their target audience, the automotive brand have written four breathtaking travel stories that would spark the envy of anyone. But, surprisingly, those amazing stories are nothing more than the journey of four ordinary objects: a paper clip, a disposable lighter, a coin, and a pencil.
Heathrow Airport - brand experience

Keep wondering

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You don’t know yet, but among my resolutions for the New Year that I wish myself the most is to keep wondering, to be surprised and curious, to be able to look at things as if it was the first time I discovered them. Heathrow Airport in one of their latest commercials have expressed this wish perfectly.
Finish - advertising campaign

Nobody loves doing dishes

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NOBODY loves doing dishes, especially around Christmas when hordes of relatives and friends are unavoidably attending and sharing each meal of the day, multiplying enormously the quantity of dishes to wash. Even Finish, the star specialised in dishwashing detergent, have admitted that and have transformed it in a commercial. Watch the video, if you don’t believe me!