Abloy - storytelling

Locker storytelling

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This year Abloy celebrate their 110th anniversary and Finland’s most noticeable invention: the lock. In order to solemnise the occasion, the company has created a very entertaining piece of branded content, an advertising campaign focused on storytelling about “The Immortal Mr. Henriksson”.
AHM Insurance - advertising campaign

AHM insurance vs. Daily small inattentions

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Are you careless? Well, everyone can have one or more moments of oversight that can cause small but painful consequences. Considering that, AHM insurance have decided to launch a series of service packages aimed at supporting careless people and the ones that want to prevent any kind of little health accident. Then, they spread them thanks to a creative advertising campaign.
McDonald's - advertising campaign

Friendship ingredients

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McDonald’s, in their communication strategy, have always been family and friends centred. Here’s another delicate advertising campaign that aims to stress this concept showing some ways to use their product with creativity, in order to regain old friendships and strengthen new ones.
Commerce Bank - advertising campaign

Life vs. Financial challenges

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Commerce Bank have created an empathic advertising campaign, supposedly especially focused on increasing their awareness and visibility among an audience of potential clients made up of young couples and families. The touching approach used to design the commercials transforms them into something quite close to an enjoyable brand entertainment content.
Knigosvet - storytelling

For bookworms

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Are you a bookworm? Do you keep going day and night if the novel you are reading is engaging enough to keep you unaware of what’s happening in your surroundings? If so, Knigosvet were thinking of you when they decided how to launch and promote their new lamp.
Smart - advertising campaign

Car cliché [Smart]

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Smart have had another crazy yet creative idea for their advertising campaign. The brand have worked around the “car cliché” deeply rooted in the cinematic collective imagination and have used them to create a series of commercial focused on the originality of Smart as a city car.
McDonald's - advertising campaign

Things difficult to share [McDonald’s]

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In order to launch their new “Chicken selects” product, McDonald’s have thought to create an advertising campaign focused on the fact that its goodness is so irresistible to make anyone selfish. This concept has been transformed in a sympathetic commercial, watch the video to discover more.
Reliant - branded content

Toast storytelling

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How can you make toast and toasters interesting? Is it even possible? Apparently it is. Reliant, a brand specialised in the production of white goods, have created an unbelievably catching serial advertising campaign transforming the toaster, one of their products, into the main character of an engaging narrative.
IKEA - advertising campaign

Sleeping like a baby

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As the proverb affirms “In April sleep is sweet”. The spring has just begun to warm the air, nature is a triumph of flowers and greenery, we feel more relaxed and... tired, as if we could sleep forever under the blankets. IKEA, as usual, is trying to help us by providing – according to their commercial – furniture so comfortable we will feel re-born each morning.