State Farm - branded content

How to make finance entertaining

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State Farm, a group of insurance and financial services companies in the United States, have created a miracle: they’ve managed to turn advice and tricks related to finance and daily budget management into something that appears to be entertaining and fun. How could this be possible? Read the post to know more.
Duraflame - advertising campaign

Being an adult

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Considering that – as I revealed on my latest post – the 26th of March was my birthday, I’ve been thinking a lot about philosophical questions and “the sense of life” when I discovered the advertising campaign created by Duraflame to define and celebrate adulthood underlining that “Adulting is hard”.
Lurpak - advertising campaign

Cooking a rainbow [Lurpak]

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Have you ever tried to cook a rainbow? Lurpak shows you how it’s possible to do so using one of their old commercials. The brand, in fact, when it launched the lightest version of its spreadable butter, have created a joyful advertising campaign focused on the use of the new product on a “rainbow” of vegetables.
Barter Book - branded content

“Keep calm and carry on” story

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I love the sentence “Keep calm and carry on” and I enjoy almost all the variations that companies and people have created and shared making it iconic and very, very popular. So, I was positively surprised when, surfing the Net, I discovered the real story of this powerful mantra. The story is told in a quite old but still beautiful advertising campaign by Barters Book focused on heritage marketing.
Travel Supermarket - advertising campaign

Need a holiday?

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I can’t speak for you, but I certainly need a holiday! This is probably one of the reasons why I noticed this advertising campaign created by Travel Supermarket. The brand’s commercial is focused on a sort of experiment based on the ubiquity concept... Keep reading to better understand!
Anz - advertising campaign

Mobile payments and personal creativity

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In order to launch their new value added service consisting of the possibility to pay using a mobile phone, Anz have created an amusing advertising campaign developed around three “extreme” case histories and the headline “You’ll be taking it for granted in no time”.
McDonald's - advertising campaign

[Un]bearable collegue [McDonald’s]

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Well, if you are thinking of fighting with your messy collegue, if you are planning to finally explode telling them how awful and unbearable the situation is, before performing your plan, McDonald’s would like to suggest you watch one of its advertising campaigns and maybe following the advice. ;)
GoSeek- advertising campaign

Avoiding wrong savings

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The latest advertising campaign created and lauched by GoSeek – a website that focuses on aggregating and promoting discounted hotels - has made me smile. The campaign, in fact, is composed of two very smart commercials focused on the comparison between right and wrong ways of saving money while purchasing goods.

Reflections on work [RSA]

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Searching the Net for inspiration, I found an animated RSA from a couple of years ago, but quite current in its message. It’s named “Re-Imagining Work” and it’s about the deep meaning of work and the way in which organisations usually manage it. I decided to share this RSA because it focuses on some of the principles which I profoundly believe in and that I use to organise the work-flow with my team.