Zespri - brand entertainment

Ode to kiwi

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Zespri presents “Sweeter than you think”. The kiwi company, in fact, has dedicated and launched a surprising advertising campaign that could be seen also as a perfect example of brand entertainment: a musical focus on kiwis and their contradictory characteristics. Curious? Keep reading! :D

Brand Storytelling: view and experience

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Everything related to a brand contributes to its storytelling, being unavoidably part of the plot and its development. Today’s focus is on visual and immersive tools and approaches that can be used to spread and update the tale narrated by a brand. Keep reading if you want to know more! ;)

Brand Storytelling: serialisation

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Having started the conceptualisation of the storytelling of a brand creating the trademark and spreading the corporate identity, it would be time to develop the “plot” using different communication tools and strategy approach. Continue reading to understand how! ;)
AMG - brand identity

Brand Storytelling: the start

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Everything that comes into contact with a business ends up telling a story: this is the new awareness that lies behind holistic marketing and empathic brand concepts. Each element of communication, every choice and every action - not only the products and/or services that one offers - together form the brand values and the reputation of a company.
Scrabble - advertising campaign

Love and anagrams [Scrabble]

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In a few days it will be Valentine’s Day, and to celebrate the lovers with a bit of romanticism, nothing is better – at least from a branding point of view – than a fantastic commercial such as the one which Scrabble entered in the Cannes Lions competition in 2015 and named “Anagram Lovers”.
IKEA - advertising campaign

IKEA, a catalog or a cookbook?

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After having learned – thanks to Elan – the best recipe to translate documents and other stuff online, let’s think about good recipes for interior designing. That’s IKEA’s idea behind an advertising campaign concept able to motivate people into reading the IKEA catalog/cookbook.
Glass Packaging Institute - social campaign

Glass bottles are better

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Some months ago, the Glass Packaging Institute launched a really interesting social campaign. The campaign’s headline is “Upgrade to glass” and the aim of its wonderfully structured storytelling has been to persuade people to choose glass bottles over other kinds of packaging for beer and wine consumption.
Nest - advertising campaign

From the house’s point of view

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The advertising campaign of Nest really grabbed my attention: the creativity with which the brand has pictured and described the house’s point of view about both home automation and life inside the walls is incredible. Just have a look at the videos and tell me I’m wrong!

Christmas and gifts at the office

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Christmas is coming and with it the stressful shopping marathon to find the right gift for everyone [...]. I really envy the USA citizen that can count on Office Depot help, at least for picking up some gift for their colleagues at the office...