Thomas Henry - direct marketing

Have a lovely holiday... and a tonic! ;)

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My blog goes on vacation until September. I hope you’ll miss it! ;) In the meantime, I wish you a marvellous summer and I leave you with a very unexpected tip for your holidays: as I discovered from the Thomas Henry’s advertising campaign, you can use tonic to avoid mosquitos bites. Have a look at their commercial if you don’t believe me ;)
Nivea - new product

Nivea: new need, new product

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The aim of strategic marketing is being able to answer the new needs of an individual with new ideas and then new products. Nivea have discovered a new necessity behind the trend of sportsmen – and not just them – shaving almost all their bodies and the brand have answered this with a new product - launching it thanks to an appealing advertising campaign.
Boxtem - packaging

Appliances and cardboard furniture

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Because of the recent recession, the increasing number of single households and the rise of house prices, in Korea more often young people are living in small studios of a maximum of 28 sqm. Those people need to optimise the use of space but also to avoid not being able to show their style, so Himade have had the idea to launch a line of appliances dedicated to them.
McDonald's - advertising campaign

1st July is moving day in Quebec

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In Quebec the 1st of July is going to be celebrated “Moving Day”, the day dedicated to move into a new house or renovate the existing one. In fact a sort of national break to perform DIY. Last year, in order to participate in this peculiar event, McDonald’s ideated a dedicated advertising campaign with visuals recalling the occasion.
IKEA - new media

New media: the “Pax it” button [IKEA]

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IKEA have had their umpteenth idea and have individuated the umpteenth new media to use for advertising. “Pax it” is one of the latest IKEA online campaigns, the one that has transformed the shopping cart button of WeAre ecommerce on the most clicked banner of all times. Don’t you believe me, continue reading, then! :)
Benjamin Moore - advertising campaign

Obsessed with colour

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Benjamin Moore, one of the best known brands of paint in the USA, have created and launched a fascinating print advertising campaign in which colours, paints and their qualities are the protagonists even if they don’t appear. And they don’t appear at all.
Re/Max - advertising campaign

People that match houses [Re/Max]

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The real estate world is one that should be able to support people and companies in finding properties that can meet their needs and their work or life style. Re/Max have launched a multi-subject and multi-platform advertising campaign in order to underline their ability to find properties that are the right match for the potential buyer.
FEEDitBAG - packaging

Cultivate bags

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Recycling is fundamental and everybody is trying to find a solution especially for those occasions in which plastic is still used too much. Supermarkets should be the first concern because of all the plastic packaging still used there, in particular in the fruits and veggies area. FEEDitBaG is an alternative to the thin plastic bag used in that supermarket area.
Lawn Doctor - branded content

Gardening and slang

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Gardening has its space in the official dictionaries, [...] and, as in every other language area, there are some words or expressions that aren’t part of the official dictionary, but just slang terms used in daily life. Lawn Doctor has launched a serial audiovisual branded content to spread those important pieces of gardening knowledge: “The Suburban Dictionary”.