Velocity - direct marketing

St Valentine redemption programme

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What gift did you receive for St. Valentine’s? And what did you give? How romantic were those gifts? If you received or gave an unromantic present, have you heard about Velocity? Because last year the airline organised a very sarcastic and powerful direct marketing campaign aimed to redeem their unromantic customers. Discover more.
Angfa - direct marketing

Wash your hands... and your book

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Angfa, a Japanese soap company, has had an admirable and sophisticated idea. In order to communicate the importance of hygiene and in particular of washing hands to the children of Cambodia, they’ve created a very special book for them.
Băneasa Shopping City - Instagram

Enjoy the winter sales

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hanks to winter sales, it’s shopping time! As a reminder – not that it’s truly necessary! ;) – I’d like to share the social media campaign of Băneasa Shopping City, a Romanian mall. The brand has had the idea to organise a fashion experiment using Instagram in order to better understand how people choose their daily style. Interested? Keep going!
Scrabble - advertising campaign

Christmas magic

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To wish you a playful Christmas, full of joy and love, it’s my pleasure to use one of the advertising campaigns created by Scrabble, capable of fully expressing how words are fundamental to communicate and share, how they should be chosen carefully to build up the right atmosphere, how words can show us the beauty of a change of perspective.
Good Morning Agency - direct marketing

Beer recruitment

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Design and advertising agencies, pay attention to Christmas gifts delivered from competitors to your staff! Last year, in fact, Good Morning, a Norwegian agency, created an insidious recruiting campaign organising a sharp and smart direct marketing action based on Christmas gifts: “The Trojan beer”.
Emirates - advertising campaign

Traveling upgrade your life

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Probably because I’m looking forward to my next opportunity for international travel, I’ve been attracted by one not-so-recent Emirates’ advertising campaign. Focusing on their reputation that – according to Tripadvisor – paints the airline as having “the best economy class in the world”, Emirates have created a commercial aimed to underline the quality of their offer, even the basic one.
McDonald's - co-branding

Big MAC can

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This year the Big Mac has turned 50. With the aim to celebrate this important anniversary, McDonald’s managed to convince another icon of the food and beverage sector – Coca Cola – to pay their respects and join the historical celebration organising an unprecedented co-branding action: a limited edition Coca Cola can.
Miami Ad School - IKEA packaging

From cardboard to fun

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How to recycle or upcycle cardboard boxes? Miami Ad School have had a fantastic idea to solve this issue. In order to give a new life to IKEA packages and give kids invaluable experiences, they have transformed the cardboard boxes that come with furniture into play kits.
Amazon - advertising campaign

Whatever you need, Amazon

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In Spring and Autumn I usually feel that the house is in need of reorganisation. It should be because I have to swap clothes and shoes in order to get ready for the winter season, so everything seems to be in the wrong place. And there is always something missing: a box, a bulb, a certain tool... But now, fortunately, we have Amazon which, via one of their latest advertising campaigns, promises to provide “Everything you need from A to Z”!