Miami Ad School - IKEA packaging

From cardboard to fun

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How to recycle or upcycle cardboard boxes? Miami Ad School have had a fantastic idea to solve this issue. In order to give a new life to IKEA packages and give kids invaluable experiences, they have transformed the cardboard boxes that come with furniture into play kits.
Amazon - advertising campaign

Whatever you need, Amazon

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In Spring and Autumn I usually feel that the house is in need of reorganisation. It should be because I have to swap clothes and shoes in order to get ready for the winter season, so everything seems to be in the wrong place. And there is always something missing: a box, a bulb, a certain tool... But now, fortunately, we have Amazon which, via one of their latest advertising campaigns, promises to provide “Everything you need from A to Z”!

Have a good pic or another holiday

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Transavia have had a very powerful idea, play with the importance of having great pictures of every holiday. Focusing on that they have created a contest and an advertising campaign with the aim to promote their flights, but also to underline that there is the possibility of having more traveling experiences to photograph, even going back to the same places, according to the brand’s low prices.
IKEA - advertising campaign

Make room for passions and friends [IKEA]

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Holidays are over, for almost everyone. In a few weeks’ time, the entire autumn routine will be in place again. I’m going to borrow one of the IKEA advertising campaigns as a memo in order not to forget to make room for passions and friends even in the busiest period of the year. This is the right thing to do, I promise! :)
Thomas Henry - direct marketing

Have a lovely holiday... and a tonic! ;)

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My blog goes on vacation until September. I hope you’ll miss it! ;) In the meantime, I wish you a marvellous summer and I leave you with a very unexpected tip for your holidays: as I discovered from the Thomas Henry’s advertising campaign, you can use tonic to avoid mosquitos bites. Have a look at their commercial if you don’t believe me ;)
Nivea - new product

Nivea: new need, new product

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The aim of strategic marketing is being able to answer the new needs of an individual with new ideas and then new products. Nivea have discovered a new necessity behind the trend of sportsmen – and not just them – shaving almost all their bodies and the brand have answered this with a new product - launching it thanks to an appealing advertising campaign.
Boxtem - packaging

Appliances and cardboard furniture

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Because of the recent recession, the increasing number of single households and the rise of house prices, in Korea more often young people are living in small studios of a maximum of 28 sqm. Those people need to optimise the use of space but also to avoid not being able to show their style, so Himade have had the idea to launch a line of appliances dedicated to them.
McDonald's - advertising campaign

1st July is moving day in Quebec

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In Quebec the 1st of July is going to be celebrated “Moving Day”, the day dedicated to move into a new house or renovate the existing one. In fact a sort of national break to perform DIY. Last year, in order to participate in this peculiar event, McDonald’s ideated a dedicated advertising campaign with visuals recalling the occasion.
IKEA - new media

New media: the “Pax it” button [IKEA]

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IKEA have had their umpteenth idea and have individuated the umpteenth new media to use for advertising. “Pax it” is one of the latest IKEA online campaigns, the one that has transformed the shopping cart button of WeAre ecommerce on the most clicked banner of all times. Don’t you believe me, continue reading, then! :)