Statista - Top 10 vegan cities

Travel ideas for vegans

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Are you vegan or vegetarian and planning your next vacation? Are you a tour operator considering building a vegan-friendly holiday package? In both cases, here are some inspirations that will help you find the perfect travel destination for you or for your target customer: the Top10 cities for people on a plant-based diet.
Brooks - promotional campaign

Run for travel

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Running is not my cup of tea. I can walk indefinitely, but running is an activity that I dislike wholeheartedly. Anyway, apparently, lots of people love running, lots of travellers – especially Millennials – are interested in finding the perfect spot to have a run even when they are on holiday or on a business trip. For them, last summer Miami Ad School ideated a promotional campaign “Run the world” used by Brooks, running shoes USA brand.
Tourist market

Target for the tourist market: the digital-oriented traveller

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Looking forward to the next travel opportunity and having had the opportunity to work on strategic plans that included an in-depth study of the tourist market, here are some reflections on tourist figures, now almost always connected online.
IBIS - direct marketing

Ibis and the odd direct marketing

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I couldn’t stop myself bringing this direct marketing campaign to your attention, even if I tried to forget about it and postpone it, but this is so odd and sort of funny, at the end I’ve decided to give in and share. Ibis, the famous hotel chain, in order to create awareness for one of their value added services – the Ibis business card – has created a very special offer for customers that own the card. Suspense.
KLM - awareness campaign

KLM awareness problem

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What’s KLM? Apparently last year lots of Germans [46% to be precise] weren’t able to answer this very simple question. KLM made this discovery during a survey understanding that people mostly believed they were a bank, a restaurant or a radio station. So, they decided to launch a bizarre awareness campaign focus on ambient marketing. What did they call it? “We are an airline”. :D
sushi & flowers

Focus on: UK food trends – part 4

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I'm recently working with a variety of companies in the food & drink sector creating international brands based on in-depth analysis of their markets and accurate business plans. Here is a gift, some more interesting data regarding the UK food trends.
Free-from icons

Focus on: UK food trends – part 3

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I love it when I can work with companies operating in the food market and build with them an international brand based on and in-depth knowledge of their markets and a good business plan. Here is a gift, some other data related to the UK food trends.
PHE - healthier eatingPHE

Focus on: UK food trends – part 2

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I'm working with a variety of food companies that aim to build an international brand and need to know better their markets in order to create their marketing strategy. Here is a gift, some more data concerning the UK food trends.
Mintel - food packaging recycleMintel

Focus on: UK food trends – part 1

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I'm often working with food market companies that plan to create an international brand and aim to learn more about their markets in order to define their business plan. Here is a gift, some data concerning the UK food trends.