Statista - New Year

So many cultures, so many New Years

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This Friday, 2021 will [finally] begin and during the night between the 31st December and 1st January many countries – the ones following the Gregorian calendar, which is based on one revolution of the Earth around the sun – will celebrate the New Year… but not everywhere will be the same: every year we have at least 6 other New Years, according to different cultures and calendars.
Datareportal - ecommerce overview

The ecommerce growth

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What will the future of ecommerce look like? What was the impact of Covid-19 on online purchasing? Is the ecommerce market going to maintain the trend it followed during the pandemic? In order to start answering questions like these, Datareportal has collected and interpreted a series of data sourced by Globalwebindex for the first quarter of 2020. Here are some of the interesting findings.
Smart Home

How technology will shape the future of society

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The new technological protagonist of the next few years will certainly be 5G and lots of us are waiting for it. According to Mintel and other accredited research institutes and their projections, 5G will be able to connect 125 billion devices by 2030, and it is expected that this will contribute to the spread of practices that will incorporate elements of virtual and augmented reality in various sectors. Technology is going to shape a different idea of society.
Statista - meat and climate change

Meat, lifestyle and climate change

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Personally, I can be defined as a flexitarian, but I have to say I'm consuming more and more vegan and vegetarian meal while I'm cutting down on meat consumption. Apparently, according to a multitude of research and studies, I'm not alone. This fact has attracted my curiosity, so I started collecting data and insights regarding the meat market and its surroundings. Here are some of my findings.
IKEA - ThisAbles

Inclusive brands: Ikea and the ThisAbles project

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This post highlights one of the reasons why Ikea is one of my favourite brands: it is inclusive, its aim to “create a better everyday life for as many people as possible” is true. In fact I just discovered [with a bit of a delay, I have to admit] Ikea's project named ThisAbles, a project that the furniture brand has developed in collaboration with Milbat and Access Israel in order to allow people with special needs to completely enjoy its products. Read more to know how.
Doncaster Council - wellbeing

Marketing trend: wellbeing

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Already on the radar in 2019, the concept of wellbeing is a trend - quite obviously – also this year and it will probably stay at the front of people’s minds for years to come. Consumers have become more conscious about their health and wellness and they are seeking brands that recognise their bodies uniqueness and their specific lifestyles while proposing healthy alternatives to include in their consumption. Here are some reflections and data.
Dove - advertising campaign

Marketing trend: the age-agnostic society

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According to Nielsen and other accredited research institutes, one of the strongest marketing trends of 2020 is the one leading brands to a more age-inclusive approach in their strategy and communication, getting rid of all the previous aged-based stereotypes in order to be ready to interpret new spreading lifestyles. Here are some reflections and data.
Statista - grocery ecommerce

Ecommerce and grocery shopping

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Technically they are called “Fast moving consumer goods” or “FMCG” [for those who love acronyms], practically they are the fresh foods one usually buys in farmer markets, supermarkets and grocery stores. Online vendors of these kind of products still have to work hard to compete with the traditional physical shops and conquer their market share, but in some countries the online grocery shopping is starting to spread. Here are some data.
Statista - Top 10 vegan cities

Travel ideas for vegans

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Are you vegan or vegetarian and planning your next vacation? Are you a tour operator considering building a vegan-friendly holiday package? In both cases, here are some inspirations that will help you find the perfect travel destination for you or for your target customer: the Top10 cities for people on a plant-based diet.