This Sunday is going to be Women's Day. So this seems to me a good occasion to share the 2019 Gender Equality Index. Advances in this field cannot be considered completely satisfactory, however we have made some progress in Europe. Let us work even harder to achieve new goals in the next future.

Bruno Munari design method for objects/products is usable also for designing brands and their strategic plans. It’s a methodology that brings the designer from problem to solution with a process based on 10 steps. Having defined the problem, deconstructed it into its primary components, collected and analysed the data related to them, now its time to go though the most enjoyable part and start the creative part of this process.

Every brand, as a – quoting Colin Bates – "collection of perceptions in the mind of the consumer”, expresses the universe of values related to a product, a service, an organization or an individual. But values are not interpreted everywhere in the same way, their meaning could be different from country to country as well as from culture to culture. Let’s see an example with the concept of “luxury” according to English and Italian culture and language.