Statista - Top 10 vegan cities

Travel ideas for vegans

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Are you vegan or vegetarian and planning your next vacation? Are you a tour operator considering building a vegan-friendly holiday package? In both cases, here are some inspirations that will help you find the perfect travel destination for you or for your target customer: the Top10 cities for people on a plant-based diet.
Brooks - promotional campaign

Run for travel

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Running is not my cup of tea. I can walk indefinitely, but running is an activity that I dislike wholeheartedly. Anyway, apparently, lots of people love running, lots of travellers – especially Millennials – are interested in finding the perfect spot to have a run even when they are on holiday or on a business trip. For them, last summer Miami Ad School ideated a promotional campaign “Run the world” used by Brooks, running shoes USA brand.
Tourist market

Target for the tourist market: the digital-oriented traveller

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Looking forward to the next travel opportunity and having had the opportunity to work on strategic plans that included an in-depth study of the tourist market, here are some reflections on tourist figures, now almost always connected online.
Velocity - direct marketing

St Valentine redemption programme

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What gift did you receive for St. Valentine’s? And what did you give? How romantic were those gifts? If you received or gave an unromantic present, have you heard about Velocity? Because last year the airline organised a very sarcastic and powerful direct marketing campaign aimed to redeem their unromantic customers. Discover more.
Emirates - advertising campaign

Traveling upgrade your life

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Probably because I’m looking forward to my next opportunity for international travel, I’ve been attracted by one not-so-recent Emirates’ advertising campaign. Focusing on their reputation that – according to Tripadvisor – paints the airline as having “the best economy class in the world”, Emirates have created a commercial aimed to underline the quality of their offer, even the basic one.

Have a good pic or another holiday

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Transavia have had a very powerful idea, play with the importance of having great pictures of every holiday. Focusing on that they have created a contest and an advertising campaign with the aim to promote their flights, but also to underline that there is the possibility of having more traveling experiences to photograph, even going back to the same places, according to the brand’s low prices.
Visit Faroe Islands - awareness campaign

Google sheep view

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Yes, you did read the title of this post correctly. It’s about a surprisingly creative idea that Visit Faroe Islands have had in order to promote tourism in those islands, a stunning landscape but very far from the usually beaten path, so far that not even Google Street View had discovered it already.

Adventurous as a pencil

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Volkswagen have had a great idea for one of their latest advertising campaigns. In order to launch their brand new SUV range and to inspire their target audience, the automotive brand have written four breathtaking travel stories that would spark the envy of anyone. But, surprisingly, those amazing stories are nothing more than the journey of four ordinary objects: a paper clip, a disposable lighter, a coin, and a pencil.
Hotels.com - promotional campaign

How to get through winter

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Today, when the exclamation “Winter is coming!” has never been so true, I’d love to share one of the past promotional campaigns created by Hotels.com. I chose the one they used to launch the initiative “Winter Swear Jar”, a new way to help Canadians to better tolerate their cold winter. The campaign is a bit old but it has the ability to vividly summarise the concept of “winter” and perfectly relate to this time of the year.