Visit Faroe Islands - awareness campaign

Google sheep view

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Yes, you did read the title of this post correctly. It’s about a surprisingly creative idea that Visit Faroe Islands have had in order to promote tourism in those islands, a stunning landscape but very far from the usually beaten path, so far that not even Google Street View had discovered it already.

Adventurous as a pencil

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Volkswagen have had a great idea for one of their latest advertising campaigns. In order to launch their brand new SUV range and to inspire their target audience, the automotive brand have written four breathtaking travel stories that would spark the envy of anyone. But, surprisingly, those amazing stories are nothing more than the journey of four ordinary objects: a paper clip, a disposable lighter, a coin, and a pencil.
Hotels.com - promotional campaign

How to get through winter

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Today, when the exclamation “Winter is coming!” has never been so true, I’d love to share one of the past promotional campaigns created by Hotels.com. I chose the one they used to launch the initiative “Winter Swear Jar”, a new way to help Canadians to better tolerate their cold winter. The campaign is a bit old but it has the ability to vividly summarise the concept of “winter” and perfectly relate to this time of the year.
Eurostar - advertising campaign

Be prepared to go on holiday

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What’s the difference between your ordinary daily life and you being on holiday? Eurostar have made a quite accurate synthesis of what we can call – and they call – “the travel state of mind”. And with a few days to separate us from the Christmas break, it can be useful to keep in mind the few “rules” they point out. ;)
Stockholm Country Break - web campaign

How to “escape” from Stockholm

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There are plenty of guides, both offline and online, ready to be consulted when someone has to plan and prepare any sort of trip in a major city. But what about the surroundings? That was certainly the starting point for the team that worked on top10stockholm.com by Stockholm Country Break, the website aimed to attract Stockholm tourists to also experience the Swedish countryside.
David Foster Wallace - The last interview and other conversations - book

The Last Interview – David Foster Wallace [book]

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I love to dedicate each Epiphany’s post to a book, a publisher or a bookstore. Because of my passion for David Foster Wallace books and the fact that I haven’t found the time yet to write a review about the first English book of his I read, my choice this year goes to “David Foster Wallace – The last interview and other conversations”.