Statista - Furniture online market

Ecommerce and furniture shopping

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Ecommerce has changed amazingly: from a way to buy small stuff which is difficult to find in a convenient physical store, to a style of purchasing whatever one can have in mind. One of the last frontiers of online shopping could be furniture, but even this seems to have become something quite common. Here are some data related to the worldwide furniture online market.
Statista - grocery ecommerce

Ecommerce and grocery shopping

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Technically they are called “Fast moving consumer goods” or “FMCG” [for those who love acronyms], practically they are the fresh foods one usually buys in farmer markets, supermarkets and grocery stores. Online vendors of these kind of products still have to work hard to compete with the traditional physical shops and conquer their market share, but in some countries the online grocery shopping is starting to spread. Here are some data.
Tourist market

Target for the tourist market: the digital-oriented traveller

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Looking forward to the next travel opportunity and having had the opportunity to work on strategic plans that included an in-depth study of the tourist market, here are some reflections on tourist figures, now almost always connected online.
Real estate online market

The best real estate portals of Europe

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A few weeks ago I moved into a new flat and I recently concluded a strategic plan for a company in the real estate sector, so perhaps this is the reason why this market has a great fascination for me these days. And one can't speak of it without naming online portals. But, what are the best real estate portals in Europe?
Quicken Loan - app

Life translator

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Wouldn’t it be amazing if we could have a sort of translator for all those situations in which it is quite difficult to understand specific jargon or simple subtexts in a discussion? Quicken Loans claim to have created an app that helps with mortgage understanding and they have launched their product using a very appealing and empathetic advertising campaign.
FCB Amsterdam - online campaign

Women have thick skin

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In 4 days it will be International Women’s Day. An occasion to remember that equality and diversity aren’t antonyms and that human kind needs, desperately, both, along with politeness, respect for everyone and openness of mind. Last year I discovered the powerful and poetical campaign of FCB Amsterdam dedicated to women's empowerment and I’ve kept it aside for today.
Băneasa Shopping City - Instagram

Enjoy the winter sales

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hanks to winter sales, it’s shopping time! As a reminder – not that it’s truly necessary! ;) – I’d like to share the social media campaign of Băneasa Shopping City, a Romanian mall. The brand has had the idea to organise a fashion experiment using Instagram in order to better understand how people choose their daily style. Interested? Keep going!
IKEA - new media

New media: the “Pax it” button [IKEA]

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IKEA have had their umpteenth idea and have individuated the umpteenth new media to use for advertising. “Pax it” is one of the latest IKEA online campaigns, the one that has transformed the shopping cart button of WeAre ecommerce on the most clicked banner of all times. Don’t you believe me, continue reading, then! :)
Lawn Doctor - branded content

Gardening and slang

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Gardening has its space in the official dictionaries, [...] and, as in every other language area, there are some words or expressions that aren’t part of the official dictionary, but just slang terms used in daily life. Lawn Doctor has launched a serial audiovisual branded content to spread those important pieces of gardening knowledge: “The Suburban Dictionary”.