
Travel responsibly
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For me, now that COVID-19 allows it, it's time to have a break and switch off from the daily routine for a bit. For all who are about to fly somewhere, make sure you would be considered as a pleasant travel companion [...]. Have a look to the stats, then have a great holiday! :)

Milk and sustainability
Milk is a widely consumed food. According to Clai, in 2020 in the EU-28 [the data still includes the UK] the annual consumption of animal-derived milk was almost 65kg per-capita, plus in recent years the so-called "plant alternatives" have also grown exponentially. But which "milk" is the most sustainable? Here are some data.

How to recognise phishing emails
Knowing how to recognise a legitimate email from a phishing email seems to have become a fundamental skill in terms of cybersecurity. No longer just focused on promising mind-boggling inheritance or lavish rewards for "innocent" requests, phishing emails are becoming more sophisticated and more accurate in reproducing the writing style and tone of voices of well-known brands impersonated by the sender. But how to spot them? Here are some data and some useful tips.

Women and the right to vote
Today is International Women’s Day. I've developed the habit to write a post every year around this date stressing the absolute need to create a culture of respect and equality, a culture that values diversity. Today I'd like to highlight this concept again, this time remembering one of the bigger fundamental achievements women reached: the right to vote.

How daily life can impact climate change
Persevering in considering the fight against Climate Change a priority remains very important, despite the ongoing pandemic and the measures taken to combat it [lockdown in the first place] have led to a general improvement in environmental conditions and a decrease in pollution in many countries.

How technology will shape the future of society
The new technological protagonist of the next few years will certainly be 5G and lots of us are waiting for it. According to Mintel and other accredited research institutes and their projections, 5G will be able to connect 125 billion devices by 2030, and it is expected that this will contribute to the spread of practices that will incorporate elements of virtual and augmented reality in various sectors. Technology is going to shape a different idea of society.

Meat, lifestyle and climate change
Personally, I can be defined as a flexitarian, but I have to say I'm consuming more and more vegan and vegetarian meal while I'm cutting down on meat consumption. Apparently, according to a multitude of research and studies, I'm not alone. This fact has attracted my curiosity, so I started collecting data and insights regarding the meat market and its surroundings. Here are some of my findings.

Inclusive brands: Ikea and the ThisAbles project
This post highlights one of the reasons why Ikea is one of my favourite brands: it is inclusive, its aim to “create a better everyday life for as many people as possible” is true. In fact I just discovered [with a bit of a delay, I have to admit] Ikea's project named ThisAbles, a project that the furniture brand has developed in collaboration with Milbat and Access Israel in order to allow people with special needs to completely enjoy its products. Read more to know how.

Food & Beverage industry trends 2/2
The study of trends reports created by accredited research institutes for the 2020 leads me to put together a list of consumers' desired features in different industries. Here are my other reflections for the food & drink sector connected to the products variety.