McDonald's - advertising campaign

[Un]bearable collegue [McDonald’s]

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Well, if you are thinking of fighting with your messy collegue, if you are planning to finally explode telling them how awful and unbearable the situation is, before performing your plan, McDonald’s would like to suggest you watch one of its advertising campaigns and maybe following the advice. ;)

Reflections on work [RSA]

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Searching the Net for inspiration, I found an animated RSA from a couple of years ago, but quite current in its message. It’s named “Re-Imagining Work” and it’s about the deep meaning of work and the way in which organisations usually manage it. I decided to share this RSA because it focuses on some of the principles which I profoundly believe in and that I use to organise the work-flow with my team.
Alessandra Colucci - business card 2016

My new business card and the meaning of creativity

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As you may already know, several months ago I moved my main residence to Oxford, even if I’m actually spending a significant amount of my time in Rome. To seal this change of perspective I thought it was necessary to move forward with my personal brand strategy, the redesign of the website, and develop a new business card. And here it is!
ANZ Women - advertising campaign

Inspiring an equal future

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We are living in a world that isn’t fair. According to a variety of research and reports ours is still a world in which women don’t have the same opportunity as men. ANZ women has lauched an inspiring advertising campaign with the aim “to highlight the need for systems to better support women”. One of its commercials was shortlisted at Cannes Lions 2016.
Ogilvy - recruitment campaign

Recruitment via “pirate” sharing

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In a job market which is increasingly competitive given the abundance of supply and the decrease in demand, even companies and agencies – like Ogilvy – are often looking for new recruitment strategies in order to be noticed and attract only highly motivated candidates and in line with the wanted profiles.
Lateral thinking phase

Bruno Munari design method… and mine! [steps 5 to 10]

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Bruno Munari design method for objects/products is usable also for designing brands and their strategic plans. It’s a methodology that brings the designer from problem to solution with a process based on 10 steps. Having defined the problem, deconstructed it into its primary components, collected and analysed the data related to them, now its time to go though the most enjoyable part and start the creative part of this process.
Bruno Munari's method

Bruno Munari design method… and mine! [steps 1 to 4]

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The design of strategies to manage a brand, the universe of values that must distinguish it, its competitive advantage and value added, the communication and marketing tools which will equip it, repeats - as far as I'm concerned - slavishly the steps foreseen by Bruno Munari for the design of "objects" in his book “Da cosa nasce cosa” [unfortunately never translated into English], steps that can be easily adapted to any sector.
Bruno Munari

What has brand management to do with the design?

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Design is the base of a brand as well as the construction of any complex object, either material or merely conceptual. Brand management is therefore comparable to the design of lamps or buildings even if, rather than focus solely on products, it aims to project strategies.
Lusso vs Luxury

Lusso vs. Luxury: the context makes it different

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Every brand, as a – quoting Colin Bates – "collection of perceptions in the mind of the consumer”, expresses the universe of values related to a product, a service, an organization or an individual. But values are not interpreted everywhere in the same way, their meaning could be different from country to country as well as from culture to culture. Let’s see an example with the concept of “luxury” according to English and Italian culture and language.